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Joannis, H. (1970a, February 01). The use of motivation and attitude research in formulating advertising strategy. ANA - ESOMAR. Retrieved September 26, 2024, from
Bos, H. L. (1970a, February 01). Attitude and motivation research in exporting. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/attitude-and-motivation-research-in-exporting
Collins, L. (1970a, February 01). General comment on the seminar. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/general-comment-on-the-seminar
Alberoni, F. (1969a, August 01). Motivational studies in market research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/motivational-studies-in-market-research
Morton-Williams, J. (1968a, June 15). Measuring knowledge and attitudes in the field of national savings. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/measuring-knowledge-and-attitudes-in-the-field-of-national-savings
Serraf, G. (1967a, August 01). The position of motivational research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-position-of-motivational-research
Smolensky, P. (1961a, June 15). Methods of quantification in motivation research (German). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/methods-of-quantification-in-motivation-research-german-
Smolensky, P. (1961a, June 15). Methods of quantification in motivation research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/methods-of-quantification-in-motivation-research
de Vos et al. (1960a, June 15). Group discussion on "Distribution research" and "Motivation research on the channels of distribution" . ANA - ESOMAR. Retrieved September 26, 2024, from