Abstract:
Attitude is attitude, and motivation is motivation; and never the twain shall meet. This is the feeling one is left with after this seminar on Attitude and Motivation Research. In short, attitude and motivation researchers seem to me to be likely to have, respectively, different roles, acted out in unlike situations. and with tendencies also to be of a different personality type in order to have gravitated to their different occupations in the first place.
This could also be of interest:
Research Papers
General Comment (Group no. 3)
Catalogue: Seminar 1968: Operational Research In Marketing
Author: Friedrich Wendt
 
November 1, 1968
Research Papers
General Comment (Group no.1)
Catalogue: Seminar 1968: Operational Research In Marketing
Author: John Davis
 
November 1, 1968
