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General comment on the seminar

Date of publication: February 1, 1970

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: L. Collins

Abstract:

Attitude is attitude, and motivation is motivation; and never the twain shall meet. This is the feeling one is left with after this seminar on Attitude and Motivation Research. In short, attitude and motivation researchers seem to me to be likely to have, respectively, different roles, acted out in unlike situations. and with tendencies also to be of a different personality type in order to have gravitated to their different occupations in the first place.

L. Collins

Author

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Research Papers

How to 'lose weight' qualitatively

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Author: Naama Forsrup

Company: Ipsos MRBI

November 10, 2002

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Citation

Forsrup, N. (2002a, November 10). How to 'lose weight' qualitatively. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/how-to-lose-weight-qualitatively


Case Studies

Redefining qualitative research

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Wulf Schlund, Dirk Frank

Company: ISM GLOBAL DYNAMICS GmbH

October 28, 2001

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Citation

Schlund and Frank (2001a, October 28). Redefining qualitative research . ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/redefining-qualitative-research-


Research Papers

Research into consumer behaviour and its motivation (English and French)

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation

Authors: Michel Agostini, Emeric Deutsch, Harry Henry, Robert C. Sorensen, Helen Dinerman, Philip L. Short, A. Mitchell, Yves Fournis, Edward Sinclair, Ernest Dichter, William Gregory, Jan van Rees, Albert A. Shea, Jan L. Wage, Salviano Cruz

 

June 15, 1957

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Citation

Agostini et al. (1957a, June 15). Research into consumer behaviour and its motivation (English and French). ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/research-into-consumer-behaviour-and-its-motivation-english-and-french-


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Citation

Collins, L. (1970a, February 01). General comment on the seminar. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/research-into-consumer-behaviour-and-its-motivation-english-and-french-