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General comment on the seminar

Date of publication: February 1, 1970

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: L. Collins

Abstract:

Attitude is attitude, and motivation is motivation; and never the twain shall meet. This is the feeling one is left with after this seminar on Attitude and Motivation Research. In short, attitude and motivation researchers seem to me to be likely to have, respectively, different roles, acted out in unlike situations. and with tendencies also to be of a different personality type in order to have gravitated to their different occupations in the first place.

L. Collins

Author

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Citation

Collins, L. (1970a, February 01). General comment on the seminar. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/general-comment-on-the-seminar