Abstract:
Attitude is attitude, and motivation is motivation; and never the twain shall meet. This is the feeling one is left with after this seminar on Attitude and Motivation Research. In short, attitude and motivation researchers seem to me to be likely to have, respectively, different roles, acted out in unlike situations. and with tendencies also to be of a different personality type in order to have gravitated to their different occupations in the first place.
Research Papers
How to 'lose weight' qualitatively
Catalogue: ESOMAR Qualitative Ascending Conference 2002
Author: Naama Forsrup
Company: Ipsos MRBI
November 10, 2002
Case Studies
Redefining qualitative research
Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Wulf Schlund, Dirk Frank
Company: ISM GLOBAL DYNAMICS GmbH
October 28, 2001
Research Papers
Research into consumer behaviour and its motivation (English and French)
Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Authors: Michel Agostini, Emeric Deutsch, Harry Henry, Robert C. Sorensen, Helen Dinerman, Philip L. Short, A. Mitchell, Yves Fournis, Edward Sinclair, Ernest Dichter, William Gregory, Jan van Rees, Albert A. Shea, Jan L. Wage, Salviano Cruz
 
June 15, 1957
