Back

General comment on the seminar

Date of publication: February 1, 1970

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: L. Collins

Abstract:

Attitude is attitude, and motivation is motivation; and never the twain shall meet. This is the feeling one is left with after this seminar on Attitude and Motivation Research. In short, attitude and motivation researchers seem to me to be likely to have, respectively, different roles, acted out in unlike situations. and with tendencies also to be of a different personality type in order to have gravitated to their different occupations in the first place.

L. Collins

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Comment on the seminar

Catalogue: Seminar 1972: Panels

Author: John Saunders

 

June 15, 1972

×

Citation

Saunders, J. (1972a, June 15). Comment on the seminar. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/comment-on-the-seminar


Research Papers

General Comment (Group no. 3)

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Friedrich Wendt

 

November 1, 1968

×

Citation

Wendt, F. (1968a, November 01). General Comment (Group no. 3). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/general-comment


Research Papers

General Comment (Group no.1)

Catalogue: Seminar 1968: Operational Research In Marketing

Author: John Davis

 

November 1, 1968

×

Citation

Davis, J. (1968a, November 01). General Comment (Group no.1). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/general-comment-607


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Collins, L. (1970a, February 01). General comment on the seminar. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/general-comment-607