Resources Library by ANA

Succeeding in a multi-cultural society against a monopolistic brand

Indian consumers in the eyes of manufacturers are almost like a “bird of gold”. as the urban population is growing much faster than the total population it is expected to account for 37% of Indian population by 2025 vis-à-vis just a 26%...

Catalogue: Congress 2008: Frontiers

Authors: Anish Rajgopal, Ravi Arun Desai, Shuvadip Banerjee

June 15, 2008

How does advertising affect loyalty?

Understanding and measuring advertising and buyer loyalty have both been on marketers' agendas for many decades. However, the act of bringing the two agendas together has been limited due to the data requirements associated with doing so...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Leslie Wood, Rachel Kennedy, Colin McDonald, Carl Driesener, Gerald J. Goodhardt

June 1, 2008

The secrets of neuromarketing

Today's marketing research is often still limited to traditional pen-and-paper methodologies or qualitative techniques that imply the risk of subjectivity and the limitation to a descriptive approach with little explicatory potential. Medical...

Catalogue: Latin America 2008

Authors: Alejandra Ruiz-Contreras, Javier Cervantes, Oscar Prospero-Garcia, Philipp Hillenbrand

May 13, 2008

What do you do when everything is OTC?

In the markets of the Arabian Gulf a consumer can walk into a retail pharmacy and buy almost any mainstream pharmaceutical product without a prescription. That in itself is not unique, but when it is combined with high levels of disposable income in...

Catalogue: Global Healthcare 2008: Consumer Choice

Author: Jim Ryan

Company: IMS Health S.r.l.

February 6, 2008

A tale of two giants

The purpose of the current research is to investigate the changing notions of the consumer's self in the transitional economies of India and China.The effects that self-image has on a consumer's choice of brands is examined. Self-image, in turn is...

Catalogue: Congress 2007: Excellence

Author: Chirajeet Sengupta

Company: Evalueserve

September 19, 2007

Project Apollo and ad impact

Project Apollo is a single-source service developed to provide direct links between advertising and purchasing behavior at the household level. The goal is to achieve a consumer-centered view across all aspects of CPG marketing programs.By combining...

Catalogue: WM3 2007

Author: Bart Flaherty

June 3, 2007

Consumer attitudes and behaviours

Humans are a 'neotenous' species, retaining youthful traits well into adulthood. This presentation explores the juvenile elements in adult motivation and behaviour, outlining the implications these have for consumer research and marketing. Consumer...

Catalogue: Consumer Insights 2007

Authors: Julian Kenway, Jonathan Fletcher

Company: Illuminas

May 7, 2007

A million new customers?

Since joining the European Union in May 2004, more than one million adult Poles left Poland and started living and working in Western European countries. In Ireland they have already become a serious segment of society accounting for circa 8% of the...

Catalogue: Retail 2007

Author: Roman Baszun

Company: Kinoulty & Partners Sp zoo SpK

February 19, 2007

Shoppers at the heart of multi channel strategy

This paper analyses the current purchasing behaviour of shoppers in 14 countries and, in particular, their usage of different channels (on-line and bricks and mortar, retail channels) and the implications this has for companies to develop...

Catalogue: Retail 2007

Authors: Mark Burgess, Susanne Goller

Company: Ipsos MRBI

February 19, 2007