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Lipstein, B. (1975a, August 01). On the limits of reliability in social and commercial surveys. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/on-the-limits-of-reliability-in-social-and-commercial-surveys
Marshall, C. T. (1975a, August 01). The New Jersey experiment. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/the-new-jersey-experiment
Arnold and Tigert (1974a, April 01). Market monitoring through attitude research. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/market-monitoring-through-attitude-research
Berekoven, L. (1971a, June 15). The validity and reliability of the results of standardised interviews. ANA - ESOMAR. Retrieved June 27, 2024, from
Delbes, R. (1969a, June 15). Brand switching models. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/brand-switching-models
Delbes, R. (1969a, June 15). Brand switching models (French). ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/brand-switching-models-french-
Karlsson, H. K. (1968a, June 15). Postal contact. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/postal-contact
Besmer, H. (1966a, August 01). Test marketing renewed in the test . ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/test-marketing-renewed-in-the-test-
Neffe, Girardi and Steiner (1966a, August 01). Measuring and measurables in purchasing decisions. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/measuring-and-measurables-in-purchasing-decisions