Abstract:
There has been ample documentation over the past years of the various sources of error in surveys. This paper reviews some of the more important work presented by academic, government and commercial organisations. These sources of error in commercial work carried out in the U.S. continue to be of sufficient magnitude to seriously mar the value of these studies. A generalised model of the survey process is presented which is helpful in relating the real world to the survey mechanism, the reported values and their relevance to marketing decisions.
Research Papers
Efficiency in sample design
Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Bill Blyth
 
September 1, 1978
Research Papers
Value for money of qualitative research
Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Alan Branthwaite, Peter Cooper
Company: QRi Consulting Ltd.
September 1, 1978
Research Papers
A study of vehicle speed measurement using film techniques
Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Lynda Waters, K. M. Macafee
 
June 15, 1976
