Postal contact

Date of publication: June 15, 1968


Lack of information and an absence of objectively critical opinions from sociologists and marketing men have led to the present situation whereby personal contact is canonised and used as a criterion of the validity of postal contact. Referring to numerous studies with the personal or the postal form of contact, as well as to special experiments with both forms, I can with, great objective assurance declare that the postal contact as administered eliminates about 50% of all the errors of the personal form of contact and reduces the costs by 50%.

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