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Test marketing renewed in the test

Date of publication: August 1, 1966

Catalogue: The European Marketing Research Review 1966

Author: Hans-Jörg Besmer

Abstract:

Test marketing is a very wide-spread marketing term today. However, because it is seldom clearly understood, it is continually leading to misunderstandings. Frequently, one speaks of test marketing methods when one generally means scientific market research. A clear definition of terms, however, enables one to see quite clearly the purpose for which test marketing can, and may, be applied.

Hans-Jörg Besmer

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The U.S. test marketing scene and a new test marketing methodology for capturing all panelist purchases

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Author: Lynn Y.S. Lin

Company: Burke, Inc.

June 15, 1988

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Citation

Lin, L. Y. (1988a, June 15). The U.S. test marketing scene and a new test marketing methodology for capturing all panelist purchases. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-u-s-test-marketing-scene-and-a-new-test-marketing-methodology-for-capturing-all-panelist-purchases


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Trends in test marketing research

Catalogue: ESOMAR/WAPOR Conference 1965

Author: David Harding

 

June 15, 1965

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Citation

Harding, D. (1965a, June 15). Trends in test marketing research. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/trends-in-test-marketing-research


Research Papers

Test marketing

Catalogue: ESOMAR Congress 1966

Author: David Brown

 

September 1, 1966

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Citation

Brown, D. (1966a, September 01). Test marketing. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/test-marketing


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Citation

Besmer, H. (1966a, August 01). Test marketing renewed in the test . ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/test-marketing