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Test marketing renewed in the test

Date of publication: August 1, 1966

Catalogue: The European Marketing Research Review 1966

Author: Hans-Jörg Besmer

Abstract:

Test marketing is a very wide-spread marketing term today. However, because it is seldom clearly understood, it is continually leading to misunderstandings. Frequently, one speaks of test marketing methods when one generally means scientific market research. A clear definition of terms, however, enables one to see quite clearly the purpose for which test marketing can, and may, be applied.

Hans-Jörg Besmer

Author

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Case Studies

An evaluation of experimental field research

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Matti Ahtomies, Uolevi Lehtinen

 

June 15, 1983

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Citation

Ahtomies and Lehtinen (1983a, June 15). An evaluation of experimental field research. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/an-evaluation-of-experimental-field-research


Research Papers

Attitude measurement and behaviour prediction in market research using a priori psychological models of consumer behaviour

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: Peter Sampson

 

June 15, 1971

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Citation

Sampson, P. (1971a, June 15). Attitude measurement and behaviour prediction in market research using a priori psychological models of consumer behaviour. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/attitude-measurement-and-behaviour-prediction-in-market-research-using-a-priori-psychological-models-of-consumer-behaviour


Research Papers

The effect of the realism of product representations on the validity of consumer evaluations

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Authors: Roland F. Ortt, Gerard Loosschilder

 

September 1, 1994

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Citation

Ortt and Loosschilder (1994a, September 01). The effect of the realism of product representations on the validity of consumer evaluations. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/the-effect-of-the-realism-of-product-representations-on-the-validity-of-consumer-evaluations


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Citation

Besmer, H. (1966a, August 01). Test marketing renewed in the test . ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/the-effect-of-the-realism-of-product-representations-on-the-validity-of-consumer-evaluations