Resources Library by ANA

Trend seeking

This paper aims to demonstrate that international studies give a new meaning to studies predicting future trends including the detection of where new trends develop (in what circles etc.); understanding how trends spread in a given country and how...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: Ron Beasley, Catherine Becker

Company: ABM Research Inc.

September 1, 1999

Semiotics for strategic forecasting

The present article examines how semiology can help companies to probe and anticipate their industrial development. The Strategimage® project conducted by EDF (Electricite de France) has generated a new method that examines corporate strategies by...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: Corinne Maier, Catherine Bitoun

September 1, 1999

Artificial life simulations

Observations of computer simulated agents a (Artificial Life) provide insight into the decision process of consumers. This fresh approach to modeling consumer behavior enables researchers to discover innovative solutions to the facets of marketing.

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Author: Bruce Grey Tedesco

September 1, 1999

Mapping cultural values for global marketing and advertising

This paper presents evidence that consumer behaviour varies with cultural patterns and that this variance is stable over time and will become increasingly manifest. Consumption behaviour, decision making, media behaviour and advertising behaviour are...

Catalogue: New Monograph Series Vol.8: International Marketing Research

Author: Marieke de Mooij

September 1, 1999

To fuse or not to fuse?

The aim of the paper is to provide guidelines for the non-technical media practitioner. It will argue that while the principles of fusion are sound they do not provide a catchall solution and caution should be exerted in using it as a general media...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions

Authors: Richard Dodson, Sheila Byfield

August 1, 1999

Evaluating how radio station listeners use a radio station

The ratings puzzle has numerous pieces that fit together to complete the picture of how radio station listeners use a radio station. In order to understand the nature of the puzzle the analyst must evaluate each piece of the puzzle independently and...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Author: Rhody Bosley

June 15, 1999

What kind of people does the new Gulliver address?

In the second half of 1998 the publishing firm De Agostini Rizzoli opted for a restyling of the magazine Gulliver envisaging not only changes in graphics but also contents. The study carried out - after the publishing firm prepared the trial issue -...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing

Authors: Fabio Franzoni, llaria Presotto

Company: SWG Spa

June 15, 1999

The Brazilian family

This paper provides an overview of a study of Brazilian families. A nationwide survey carried out by the Datafolha Institute in February 1998 investigated the Brazilian family concept and behavior and attitude trends. Stratification is attempted to...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Authors: Alessandro Janoni Hernandes, Mauro Francisco Paulino

June 15, 1999

Data mining for brand building

This paper demonstrates the potential power of data mining modem single-source consumer databases. The use of a database containing information collected from young people in several European countries to provide much of the insight usually obtained...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Rosemary Ford, Adam Phillips, Andrea Mezzasalma

Company: GfK

September 1, 1998