Semiotics for strategic forecasting

Date of publication: September 1, 1999

Abstract:

The present article examines how semiology can help companies to probe and anticipate their industrial development. The Strategimage® project conducted by EDF (Electricite de France) has generated a new method that examines corporate strategies by decoding the visual messages conveyed in the business reports of cosempanies.

  • PDF
  • This could also be of interest