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Semiotics for strategic forecasting

Date of publication: September 1, 1999

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: Corinne Maier, Catherine Bitoun

Abstract:

The present article examines how semiology can help companies to probe and anticipate their industrial development. The Strategimage® project conducted by EDF (Electricite de France) has generated a new method that examines corporate strategies by decoding the visual messages conveyed in the business reports of cosempanies.

Corinne Maier

Author

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Catherine Bitoun

Author

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Research Papers

Marketing forecasting

Catalogue: Congress 2006: Foresight

Author: Catherine Bitoun

 

June 15, 2006

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Citation

Bitoun, C. (2006a, June 15). Marketing forecasting . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/marketing-forecasting-


Research Papers

Foresight semiotics

Catalogue: Congress 2006: Foresight

Author: Marina Anderson

Companies: Procter & Gamble, Space Doctors Ltd

September 17, 2006

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Citation

Anderson, M. (2006a, September 17). Foresight semiotics. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/foresight-semiotics


Research Papers

Predicting the future principles for forecasting almost anything

Catalogue: Congress 2006: Foresight

Authors: Omar Mahmoud, Vinay Ahuja

Company: Procter & Gamble

September 17, 2006

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Citation

Mahmoud and Ahuja (2006a, September 17). Predicting the future principles for forecasting almost anything . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/predicting-the-future-principles-for-forecasting-almost-anything-


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Citation

Maier and Bitoun (1999a, September 01). Semiotics for strategic forecasting. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/predicting-the-future-principles-for-forecasting-almost-anything-