Abstract:
Observations of computer simulated agents a (Artificial Life) provide insight into the decision process of consumers. This fresh approach to modeling consumer behavior enables researchers to discover innovative solutions to the facets of marketing.
Research Papers
Agent based models
Catalogue: ESOMAR Congress 2001: Marketing Transformation
Author: Bruce Grey Tedesco
 
September 23, 2001
Research Papers
Modeling the power of "word of mouse"
Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Bruce Grey Tedesco, Pat Kidd
 
June 14, 2004
Research Papers
Neural analysis
Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Author: Bruce Grey Tedesco
 
June 15, 1993
