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Artificial life simulations

Date of publication: September 1, 1999

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Author: Bruce Grey Tedesco

Abstract:

Observations of computer simulated agents a (Artificial Life) provide insight into the decision process of consumers. This fresh approach to modeling consumer behavior enables researchers to discover innovative solutions to the facets of marketing.

Bruce Grey Tedesco

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Tedesco, B. G. (1999a, September 01). Artificial life simulations . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/exploring-markets-with-agent-based-computer-simulations