Resources Library by ANA

East West cooperation agreements

This paper discusses the more important practical aspects arising in the course of business operations under co- operation agreements between Eastern European and Western European business enterprises. Particular coverage is given to the more usual...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Andrew G. Miles

June 15, 1982

Slow to moderate economic growth prospects in advanced industrial countries

In the first part, the various possible physical constraints on economic growth are analysed The conclusion is that there are no absolute physical limits to food production and that there is no universal or absolute physical scarcity of raw...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Laszlo Unger

Company: Givaudan

June 15, 1982

Profit from research in social and legal context's

All designing a controlled experiment should begin with the design of the ideal experiment. If the ideal experiment cannot be executed because of financial, factual, moral, or legal obstacles, we should make a systematic effort to save the controlled...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Author: Hans Ziesel

August 23, 1981

Identification of persons with the potential for setting up their own business

This paper emphasises methodology and subject matter. The latter serves to illustrate the former. The paper discusses an investigative assignment from the German Federal Ministry of Commerce which, in order to stimulate the rate of economic growth,...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Elisabeth Noelle-Neumann, Erp Ring

Company: Institut für Demoskopie Allensbach GmbH

August 23, 1981

An example of sales price fixing for the consumer market based on a dual approach

The objective of the study is to determine the optimum sales price for a new motor oil, the launching of which was decided upon in 1979. The essential problem is to determine the price at which 10% of the sales of a currently sold oil (G.T.S.) would...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: F. Goetz, Jacqueline Carof

Company: GMV Conseil

August 1, 1981

Modelling tourist choice behavior

This paper presents a theoretical and methodological approach to the task of modelling tourist choice behaviour. The problem area dealt with is the one in which managers of tourism organizations, industries or businesses try to understand, to...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Gerard A. Tocquer, Sophia Antipolis, Michel A. Zins

August 1, 1981

Advertising, promotions and direct marketing

The paper begins with an analysis of the spectacular development of the direct marketing Europe and the United States, followed by an examination of the causes of this development. The second part of the paper stresses the crucial importance of...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: Sylvère Piquet

June 15, 1981

Progress in advertising research

The present paper is a review of advertising research primarily using the language of brand advertising although the discussion has more general implications. The aim is to provide some brief statement of the state of the art followed by a critical...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: Tony Twyman

June 15, 1981

The page and the screen nourish each other

There has been growing demand from advertisers and advertising agencies for newspaper and magazine media owners to go beyond the normal measurement of audiences, and demonstrate the value of advertising in print - whether print is used on its own, or...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research

Author: Guy Consterdine

June 15, 1980