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East West cooperation agreements

Date of publication: June 15, 1982

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Andrew G. Miles

Abstract:

This paper discusses the more important practical aspects arising in the course of business operations under co- operation agreements between Eastern European and Western European business enterprises. Particular coverage is given to the more usual marketing objectives of both parties, and to the consequent need for adequate multi-national market research.

Andrew G. Miles

Author

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Evans and Tomlinson (1993a, June 15). East meets West?. ANA - ESOMAR. Retrieved May 14, 2025, from


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https://ana.esomar.org/documents/parallel-views-regarding-the-case-of-an-east-west-industrial-cooperation


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Citation

Miles, A. G. (1982a, June 15). East West cooperation agreements. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/parallel-views-regarding-the-case-of-an-east-west-industrial-cooperation