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East West cooperation agreements

Date of publication: June 15, 1982

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Andrew G. Miles

Abstract:

This paper discusses the more important practical aspects arising in the course of business operations under co- operation agreements between Eastern European and Western European business enterprises. Particular coverage is given to the more usual marketing objectives of both parties, and to the consequent need for adequate multi-national market research.

Andrew G. Miles

Author

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Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Authors: Nicola Evans, Lili Tomlinson

 

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Evans and Tomlinson (1993a, June 15). East meets West?. ANA - ESOMAR. Retrieved April 25, 2024, from


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Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: P. S. Ellis, Gábor Hoványi

 

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Ellis and Hoványi (1978a, September 01). Parallel views regarding the case of an East-West industrial cooperation. ANA - ESOMAR. Retrieved April 25, 2024, from


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https://ana.esomar.org/documents/marketing-research-in-planning-east-west-industrial-co-operation


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Citation

Miles, A. G. (1982a, June 15). East West cooperation agreements. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/marketing-research-in-planning-east-west-industrial-co-operation