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An example of sales price fixing for the consumer market based on a dual approach

Date of publication: August 1, 1981

Catalogue: ESOMAR Congress 1981: Research For Profitability

Company:

Authors: F. Goetz, Jacqueline Carof

Abstract:

The objective of the study is to determine the optimum sales price for a new motor oil, the launching of which was decided upon in 1979. The essential problem is to determine the price at which 10% of the sales of a currently sold oil (G.T.S.) would be won in the first year, to take into account production constraints.

F. Goetz

Author

This is a long description of some author details.

Jacqueline Carof

Author

This is a long description of some author details.

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Citation

Goetz and Carof (1981a, August 01). An example of sales price fixing for the consumer market based on a dual approach. ANA - ESOMAR. Retrieved May 17, 2025, from


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