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Videos

Revolutionising Voter Decision-Making

The limitations of face-to-face and telephone surveys have led many polling firms to replace them with digital surveys which, despite having undeniable advantages, are still not sufficient to obtain truly representative samples of the population....

Catalogue: Latin America 2024
Author: Cesar Augusto Caballero Reinoso
Company: Cifras & Conceptos
April 24, 2024
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Citation

Caballero Reinoso , C. (2024a, April 24). Revolutionising Voter Decision-Making. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/revolutionising-voter-decision-making-12387


Research papers

Editorial

Over the past 25 years, I have witnessed the radical transformation of an industry that has thrived thanks to the synergy between technology and data analysis. I fondly recall the hours I spent processing tables in SPSS, building presentations in...

Catalogue: Latin America 2024
Author: Pedro Fernandez Ayala
Company: AB InBev
April 24, 2024
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Citation

Fernandez Ayala, P. (2024a, April 24). Editorial. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/editorial-12364


Videos

Unlocking Consumer Minds

In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...

Catalogue: Latin America 2024
Authors: Luis Fernando Rico Navas, Cornelia Schonberger
Company: MindMetriks
April 24, 2024
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Citation

Rico Navas and Schonberger (2024a, April 24). Unlocking Consumer Minds. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/unlocking-consumer-minds-12392


Videos
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Citation

Bretcha and Triana (2024a, April 24). Opening & Welcome. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/opening-welcome-12396


Research papers

Agile Elephants

An intelligent data platform enables a city to break down data silos and organise its data coherently. Once the data has been coherently integrated, it leverages the power and potential of big data for multiple applications. Moreover, the integral...

Catalogue: Latin America 2024
Authors: Patricio Pagani, Melisa Breda
Companies: The Black Puma, Buenos Aires City Government
April 24, 2024
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Citation

Pagani and Breda (2024a, April 24). Agile Elephants . ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/agile-elephants-


Videos
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Citation

Lagache, D. (2024a, April 24). The Human Kaleidoscope. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/the-human-kaleidoscope


Videos
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Citation

Cilley et al. (2024a, April 24). The Human Kaleidoscope. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/the-human-kaleidoscope-12401


Videos
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Citation

Mociulsky, Kohan, Bocanegra, Nino Penuela and Sotomayor (2024a, April 24). Breaking The Mold . ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/breaking-the-mold-


Research papers
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Citation

Romo, Lopez Romo and Ocampo (2024a, April 24). Data-driven Telenovelas. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/data-driven-telenovelas