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Data-driven Telenovelas

Date of publication: April 24, 2024

Catalogue: Latin America 2024

Companies: Televisa Univision, El Instituto Inteligencia de Mercados

Authors: Heriberto Lopez Romo, Heriberto Lopez Romo, Rosy Ocampo

Abstract:

Heriberto Lopez Romo

Author

This is a long description of some author details.

Heriberto Lopez Romo

Author

This is a long description of some author details.

Rosy Ocampo

Author

This is a long description of some author details.

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Data-driven Telenovelas

Catalogue: Latin America 2024

Authors: Heriberto Lopez Romo, Heriberto Lopez Romo, Rosy Ocampo

Companies: El Instituto Inteligencia de Mercados, Televisa Univision

April 24, 2024

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Citation

Romo, Lopez Romo and Ocampo (2024a, April 24). Data-driven Telenovelas. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/data-driven-telenovelas-12395


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Become data-driven superheroes!

Catalogue: Fusion 2019

Author: Katya Vladislavleva

Company: DataStories

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Vladislavleva, K. (2019a, November 10). Become data-driven superheroes!. ANA - ESOMAR. Retrieved March 13, 2025, from


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Programmatic TV meets new technology-driven TV behaviour data

Catalogue: Big Data World 2017: Smart Data Integration

Author: Daniel Tjondronegoro

 

November 10, 2017

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Tjondronegoro, D. (2017a, November 10). Programmatic TV meets new technology-driven TV behaviour data. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/programmatic-tv-meets-new-technology-driven-tv-behaviour-data-9160


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Citation

Romo, Lopez Romo and Ocampo (2024a, April 24). Data-driven Telenovelas. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/programmatic-tv-meets-new-technology-driven-tv-behaviour-data-9160