Editorial

Date of publication: April 24, 2024

Catalogue: Latin America 2024

Company: AB InBev

Abstract:

Over the past 25 years, I have witnessed the radical transformation of an industry that has thrived thanks to the synergy between technology and data analysis. I fondly recall the hours I spent processing tables in SPSS, building presentations in PowerPoint and printing voluminous reports on old dot matrix printers. Nowadays, the table and report generation is almost automatic thanks to advanced processing and visualisation tools, allowing us to focus more effectively on data analysis, unraveling its causes and effects, and less on constructing reports.

Pedro Fernandez Ayala

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