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(2024a, August 05). Bouncing Back. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/bouncing-back


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Vriens and Verhulst (2024a, August 05). Using AI for Innovating Brand Strategy. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/using-ai-for-innovating-brand-strategy


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Loscher, D. (2024a, August 05). Stuck In Neutral. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/stuck-in-neutral


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Iyer and Peitz (2024a, August 05). Transformative Insights. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/transformative-insights


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Furlong, C. (2024a, August 05). FutureLens. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/future-lens


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Fleetwood, D. (2024a, August 05). Economics Beyond Numbers. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/economics-beyond-numbers


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Blades, F. (2024a, July 31). Creative Catalyst QA. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/creative-catalyst-qa


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Poynter, R. (2024a, July 30). AI and Qual. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/ai-and-qual


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Nempeque and Rivera Suarez (2024a, July 30). The Science Behind the Creativity- Adding biometrical measurements to content. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-science-behind-the-creativity--adding-biometrical-measurements-to-content