Join us to explore how the Brazilan market is reacting to the current pandemic while unveiling significant insights from a multi-brands case study conducted by tech-innovator eCGlobal.What learnings can you expect from this session:- Myth vs. Reality: Demystifying the current market research industry context in Brazil due COVID-19 by ABEP- Researcher Radiography: analyzing the situation and vulnerability of the researcher, challenges and opportunities by ASBPM- Collective Positive Catharsis- from Brazil to LATAM to the world! An exchange of views and pragmatic recommendations moderated by ESOMAR- Case Study: Consumer Journey in a Cross-Platform Marketing Ecosystem.
A high rate of Internet penetration does not itself ensure the development of eCommerce. All companies dealing with this issue must commit themselves to understanding the principles underlying any possible commercial strategy on Internet. This study aims to show how an erroneous management of this issue on the part of the companies existing in Uruguay (the country with the major Internet penetration in Latin America) led to an undeveloped market for eCommerce. It seems that market researchers could help solve this particular situation. Qualitative research (including interviews with advertising companies, significant companies who have recently built their own website, website design companies, and suppliers of services connected with electronic media) is described.
This paper shows how the analytical tools used in demographic research can also be useful for voting behavior research and marketing research about mass consumption. We develop origin-destination matrices of voters and consumers and derive indicators from these matrices all of them instruments traditionally employed in studies of the spatial mobility of populations. Preceded by a methodological discussion this study discusses two examples of liow semi-permanent panel surveys can be employed to account for voters and consumers behaviors.
This paper shows how the analytical tools used in demographic research can also be useful for voting behavior research and marketing research about mass consumption. We develop origin-destination matrices of voters and consumers and derive indicators from these matrices all of them instruments traditionally employed in studies of the spatial mobility of populations. Preceded by a methodological discussion this study discusses two examples of liow semi-permanent panel surveys can be employed to account for voters and consumers behaviors.