Resources Library by ANA

Turning images into fragrances

Whilst all consumer products have both sensory and image properties which work together to influence the user's perception, the image content in fine fragrances is probably one of the highest. Consumer life style aspirations, self image and even...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Authors: Anthony A. Williams, D. J. Whittlestone, Derek C. Martin

June 15, 1991

Young europeans and tobacco

In June/July 1990 a sample survey using a single questionnaire was conducted simultaneously In all 12 Member States of the European Community to assess the attitudes and behaviour of the younger generation with regard to tobacco. The survey formed...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Jacques-René Rabier

June 15, 1991

The relevance of the Canadian and US market experience public policy considerations

There is a direct relationship between the degree to which markets differ and the need for market research. Predicting how the EC member states will differ therefore provides insight into the future of market research. Observing what has happened...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond

Author: Tom Brogan

June 15, 1991

The role of research, particularly qualitative research, in concept development

The purpose of this paper is to demonstrate how market research can identify consumer needs and then assist in the development of concepts, and eventually of brands, to meet those needs: and brands, with their essential emotional components, rather...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development

Author: Stephen Wells

June 15, 1991

Searching for common ground in the New Europe (German)

The New Europe represents a unique challenge to companies and the research industry alike. Its structures and market dynamics are not yet firmly established. There are no valid "maps" or orientation systems which would be needed for reliable...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Udo Reuter

Company: IMW-KOELN GmbH & Co. KG

June 15, 1991

The meaning of sales promotion to the public

We intend to explain the fundamental behavior of the Italian public with regard to "promotion", "sponsorship" and conventional advertising. The data mentioned in this report derive from: - several Eurisko motivational surveys - a 1990 survey on a...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Authors: Giuseppe Minoia, Germano Calvi

Company: GfK

June 15, 1991

The message is (or may be) the medium... But is certainly not the message! (French)

Under this somewhat iconoclastic title, referring to the equally and deliberately iconoclastic statements from McLuhan, we want to show that good intellection of an advertising message often depends not so much on the actual message, more on the...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: François Laurent

June 15, 1991

Patterns of TV watchers (French)

This report offers a new approach to the question of behavior patterns in television viewing, which we term TELEMODES. The approach involves a typology consisting of six types (or modes). The typology was developed in 1988 in the framework of...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Laure Schapira

Company: Mediametrie

June 15, 1991

La recherche media et publicitaire

I would like, in preamble, to make three remarks. Please consider my presence among you as a symbol of willingness to support and cooperate, a symbol also of the need for collaboration with specialists familiar with the problems of Advertisers. I am...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Paul de Win

June 15, 1991