Resources Library by ANA

Research as a customer service

SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product - SkyPriority. The pilot project used an innovative approach designed to evoke a feeling of customer centricity through...

Catalogue: Congress 2016: #WOW

Authors: Annelies Verhaeghe, David van Dongen, Farrell Styers, Pieter De Vuyst

Company: InSites Consulting

June 15, 2016

Shaping the future (Spanish)

Shaping the Future might at first glance seem to be a study of macro forces and trends. Nevertheless, its objectives were much more challenging. We set ourselves the challenge not just of finding new frames of reference to consider the future, but...

Catalogue: Latin America 2016: Research Renovation

Authors: Rosaline Hester, Daniel Castejón

June 15, 2016

Generational effects in market research effectiveness

There is a growing belief in the marketing industry that traditional market research tracking methods are less predictive of millennial behaviour than for that of older generations and that Millennials can best be understood and measured by their...

Catalogue: Congress 2016: #WOW

Authors: Seth Duncan, Kelley Sternhagen

June 15, 2016

Authentic amplification or echo chamber?

It's not an 'attention economy' we live in, it's an 'engagement economy'. Engagement is what leads to impact on brand perceptions, yet most brands are still aiming for 'likes' and 'shares' in their social activation. To help brands activate, social...

Catalogue: Asia Pacific 2016: Get Connected!

Author: Anne Rayner

Company: KANTAR TNS Malaysia

June 15, 2016

Ceremony: SSI Quest Awards

The SSI Quest Awards encourage industry creativity and innovation in surveys that lead to high respondent satisfaction. Chris Fanning, President & CEO of SSI, will present the 7th edition of the QUEST Awards.We are changing up the way we present...

Catalogue: Congress 2016: #WOW

Author: Chris Fanning

June 15, 2016

Moving from consumer to brand and business insights

The evolution of the insights function and its contribution to business growth is addressed in this presentation, which provides a specific example of how brand & business insights can be an integrated, future focussed, and growth-driving function...

Catalogue: Congress 2016: #WOW

Authors: Stephen Cooper, Rachel Stern

June 15, 2016

Real to reel

Did you know that videos are shared 12 times more than links and text posts combined on Facebook? In a world where we live increasingly digitised lifestyles, where video on demand is increasingly the norm and our penchant for movies shows no sign of...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Graeme Lawrence, Sally Lewis

Company: Join the Dots

June 15, 2016

To beacon or not to beacon

The use of beacon and location triggering feedback is one of the latest trends and presents a great opportunity for Market Research organizations. Mobile panel apps using beacon and GPS technology are able to detect the location of a respondent...

Catalogue: Webinars 2016

Author: Miguel Ramos

June 15, 2016

Clearing the path to action in superannuation

Australia's $2 trillion superannuation industry is fiercely competitive and recent legislation made it easier than ever for consumers to move between providers. Growing share of wallet by convincing existing customers to consolidate their entire...

Catalogue: Congress 2016: #WOW

Authors: Alison Poole, Stacie Haber

June 15, 2016