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To beacon or not to beacon

Date of publication: June 15, 2016

Catalogue: Webinars 2016

Author: Miguel Ramos

Abstract:

The use of beacon and location triggering feedback is one of the latest trends and presents a great opportunity for Market Research organizations. Mobile panel apps using beacon and GPS technology are able to detect the location of a respondent within a few meters and this is a key enabler for the delivery of highly relevant contextual surveys. This short webinar will help you understand beacon and location triggering technologies and how they can be applied by Market Research organizations to deliver innovative services.

Miguel Ramos

Author

This is a long description of some author details.

  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Ramos, M. (2016a, June 15). To beacon or not to beacon. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/to-beacon-or-not-to-beacon