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To beacon or not to beacon

Date of publication: June 15, 2016

Catalogue: Webinars 2016

Author: Miguel Ramos

Abstract:

The use of beacon and location triggering feedback is one of the latest trends and presents a great opportunity for Market Research organizations. Mobile panel apps using beacon and GPS technology are able to detect the location of a respondent within a few meters and this is a key enabler for the delivery of highly relevant contextual surveys. This short webinar will help you understand beacon and location triggering technologies and how they can be applied by Market Research organizations to deliver innovative services.

Miguel Ramos

Author

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Ramos, M. (2016a, June 15). To beacon or not to beacon. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/to-work-or-not-to-work