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Research papers

Putting fragrance in perspective

Given the lack of knowledge about the relative importance of fragrance vs. other sensory inputs for business situations, this paper measures the expected 'economic' (i.e. pricing) performance of different ideas about fragrance in hotels vs. ideas...

Catalogue: Fragrance 2009: The Trends Mistral
Authors: Howard R. Moskowitz, Rieko Shofu, Marco Bevolo, David Moskowitz
Company: Moskowitz Jacobs Inc.
June 26, 2009
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Citation

Moskowitz, Shofu, Bevolo and Moskowitz (2009a, June 26). Putting fragrance in perspective. ANA - ESOMAR. Retrieved April 19, 2026, from


https://ana.esomar.org/documents/putting-fragrance-in-perspective


Research papers

There is no retail like travel retail

The presentation describes the Travel Retail market, from its creation in 1947 to today's performance, and how the Beauty products have mostly taken advantage of this channel. We will also see how the brands are trying to attract passengers thanks to...

Catalogue: Fragrance 2009: The Trends Mistral
Author: Jérôme Goldberg
June 26, 2009
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Citation

Goldberg, J. (2009a, June 26). There is no retail like travel retail. ANA - ESOMAR. Retrieved April 19, 2026, from


https://ana.esomar.org/documents/there-is-no-retail-like-travel-retail


Research papers

Responsible consumerism

The global economic recession which hit with such force in late 2008 poses significant challenges to those consumers who had begun to act more responsibly in their general consumption. Suddenly faced with uncertainty and financial insecurity, the...

Catalogue: Congress 2009: Leading The Way
Authors: Claire Rutherford, Alan Bowman
June 15, 2009
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Citation

Rutherford and Bowman (2009a, June 15). Responsible consumerism. ANA - ESOMAR. Retrieved April 19, 2026, from


https://ana.esomar.org/documents/responsible-consumerism


Research papers

Cognitive interviewing

In recent years there has been a growing body of evidence about the value of studying real experiences and behaviour rather than perceptions and future intentions. Among other things, this has proven useful in understanding brand loyalty and change,...

Catalogue: Qualitative 2009: The Evolving Human
Author: Anjali Puri
Company: Nielsen
June 15, 2009
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Citation

Puri, A. (2009a, June 15). Cognitive interviewing. ANA - ESOMAR. Retrieved April 19, 2026, from


https://ana.esomar.org/documents/cognitive-interviewing


Research reports

ESOMAR/WAPOR guide to opinion polls and published surveys

ESOMAR and WAPOR have produced the present guide in order to help those interested in the subject of opinion polls to reach a more informed judgement about the value of such polls and the most appropriate ways of conducting and reporting them.There...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
June 15, 2009
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Citation

B.V. and B.V. (2009a, June 15). ESOMAR/WAPOR guide to opinion polls and published surveys. ANA - ESOMAR. Retrieved April 19, 2026, from


https://ana.esomar.org/documents/esomar-wapor-guide-to-opinion-polls-and-published-surveys


Research reports

Passive data collection observation and recording

This document aims to bring the existing Guideline up to date and in line with the latest international developments for best practice, and to expand the coverage to include all forms of observation and passive data collection going beyond the...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2009
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Citation

B.V., E. (2009a, June 15). Passive data collection observation and recording . ANA - ESOMAR. Retrieved April 19, 2026, from


https://ana.esomar.org/documents/passive-data-collection-observation-and-recording-


Research papers

Shopping missions

This paper will debate firstly which dimensions could be added to shopping missions and secondly, if these dimensions add to the basic principle of missions: can we explain future behaviour more effectively? secondly this paper will focus on the...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Fabio Martins, David Baxter, Rebecca Gill
Company: Ipsos MRBI
June 15, 2009
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Citation

Martins, Baxter and Gill (2009a, June 15). Shopping missions. ANA - ESOMAR. Retrieved April 19, 2026, from


https://ana.esomar.org/documents/shopping-missions


Research reports

Guide on distinguishing market research from other data collection activities

The ICC/ESOMAR International Code on Market and Social Research has always included a requirement for members to maintain the distinction between market research and commercial activities such as advertising, sales promotion, direct marketing and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2009
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Citation

B.V., E. (2009a, June 15). Guide on distinguishing market research from other data collection activities . ANA - ESOMAR. Retrieved April 19, 2026, from


https://ana.esomar.org/documents/guide-on-distinguishing-market-research-from-other-data-collection-activities-


Research reports

Guide on distinguishing market research from other data collection activities (Spanish)

The ICC/ESOMAR International Code on Market and Social Research has always included a requirement for members to maintain the distinction between market research and commercial activities such as advertising, sales promotion, direct marketing and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2009
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Citation

B.V., E. (2009a, June 15). Guide on distinguishing market research from other data collection activities (Spanish). ANA - ESOMAR. Retrieved April 19, 2026, from


https://ana.esomar.org/documents/guide-on-distinguishing-market-research-from-other-data-collection-activities-spanish-