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Research papers

An email from the edge

It is a complex, tangled and now seemingly somewhat fragile web that we have woven. The online population is now around 260 million people, just over 40% in the US. We are probably headed for 300 million this year. It has at least doubled since the...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: David Pring
June 15, 2000
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Citation

Pring, D. (2000a, June 15). An email from the edge . ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/an-email-from-the-edge-


Research papers

Conducting marketing and opinion research using the Internet

ESOMAR has issued this Guideline to protect the interests both of Internet respondents and of the users of Internet research findings. Because information technology and the Internet are evolving and changing so rapidly it is not practicable to...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: ESOMAR B.V.
June 15, 2000
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Citation

B.V., E. (2000a, June 15). Conducting marketing and opinion research using the Internet. ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/conducting-marketing-and-opinion-research-using-the-internet


Research papers

The Internet and the changing role of market research

Internet based research is very experimental in nature due to the rapid development of the Internet. Because of this rapid growth, theory has been slow to catch up. As Harris (1997) points out, marketing activities on the Internet can largely be...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Authors: Peet Venter, Meyer Prinsloo
June 15, 2000
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Citation

Venter and Prinsloo (2000a, June 15). The Internet and the changing role of market research. ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/the-internet-and-the-changing-role-of-market-research-5578


Research papers

Ethology and the web

The core reason for this paper is that Web surveys bear little resemblance in terms of their execution to the current dominant methods of survey data collection. In the United States, CATI (computer-assisted telephone interviewing) still...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Andrew Jeavons
June 15, 2000
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Citation

Jeavons, A. (2000a, June 15). Ethology and the web. ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/ethology-and-the-web-5569


Research papers

CATI, CAPI and web interviews

The Internet offers several versatile new technologies which can be applied not only to interviewing Internet users but also as a new and superior means to solve problems for which CAPl is presently used. Internet-based interviewing is not just for...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Iain MacKay
June 15, 2000
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Citation

MacKay, I. (2000a, June 15). CATI, CAPI and web interviews. ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/cati-capi-and-web-interviews-5566


Research papers

Moving marketing research activities to the Internet

Marketing research is a multi-dimensioned discipline. There are alternatives as to how one might go about reducing the risk of a bad decision. So, while the role of research, may be pretty simple, exactly what research to conduct in a given situation...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Karl Irons
June 15, 2000
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Citation

Irons, K. (2000a, June 15). Moving marketing research activities to the Internet . ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/moving-marketing-research-activities-to-the-internet-


Research papers

Office-based data collection

This survey was to form part of an Incentive Programme comprising all staff at all of the bank’s 260 branch offices throughout Sweden. Within this framework both selected economic key ratios and customer satisfaction are measured at branch...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Per Lundgren
June 15, 2000
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Citation

Lundgren, P. (2000a, June 15). Office-based data collection. ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/office-based-data-collection-5572


Research papers

How internet advertising works

The rapid increase in the number of people who can and do access the Internet, has resulted in similarly strong increases in the amount of money spent for online advertising. This increase in spending makes it more and more important that the...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Authors: Rex Briggs, Horst Stipp
June 15, 2000
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Citation

Briggs and Stipp (2000a, June 15). How internet advertising works . ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/how-internet-advertising-works-


Research papers

Research methods on the Web

As the Internet has now become a legitimate and often critical business medium, it has also forced those of us in the market research profession to confront a wide assortment of new challenges, including reevaluating traditional market research...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Caroline Eichman
June 15, 2000
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Citation

Eichman, C. (2000a, June 15). Research methods on the Web. ANA - ESOMAR. Retrieved April 07, 2026, from


https://ana.esomar.org/documents/research-methods-on-the-web-5574