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Conducting marketing and opinion research using the Internet

Date of publication: June 15, 2000

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment

Author: ESOMAR B.V.

Abstract:

ESOMAR has issued this Guideline to protect the interests both of Internet respondents and of the users of Internet research findings. Because information technology and the Internet are evolving and changing so rapidly it is not practicable to discuss in detail all the technical features of Internet research in such a Guideline. This therefore concentrates on the main principles which must be followed in carrying out research on (or about) the Internet and in reporting the findings of such research.

ESOMAR B.V.

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Research Papers

Conducting representative online research

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Mads Stenbjerre, Jens N. Laugesen

 

April 17, 2005

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Citation

Stenbjerre and Laugesen (2005a, April 17). Conducting representative online research. ANA - ESOMAR. Retrieved March 12, 2025, from


https://ana.esomar.org/documents/conducting-representative-online-research


Research Papers

The use of the Internet for opinion polls

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Pete Comley

 

September 1, 1997

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Citation

Comley, P. (1997a, September 01). The use of the Internet for opinion polls. ANA - ESOMAR. Retrieved March 12, 2025, from


https://ana.esomar.org/documents/the-use-of-the-internet-for-opinion-polls


Research Papers

Using the Internet to measure customer satisfaction

Catalogue: The Worldwide Internet Seminar 1998

Author: John Chisholm

 

June 15, 1998

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Citation

Chisholm, J. (1998a, June 15). Using the Internet to measure customer satisfaction. ANA - ESOMAR. Retrieved March 12, 2025, from


https://ana.esomar.org/documents/using-the-internet-to-measure-customer-satisfaction


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Citation

B.V., E. (2000a, June 15). Conducting marketing and opinion research using the Internet. ANA - ESOMAR. Retrieved March 12, 2025, from


https://ana.esomar.org/documents/using-the-internet-to-measure-customer-satisfaction