Conducting marketing and opinion research using the Internet

Date of publication: June 15, 2000

Author: ESOMAR B.V.


ESOMAR has issued this Guideline to protect the interests both of Internet respondents and of the users of Internet research findings. Because information technology and the Internet are evolving and changing so rapidly it is not practicable to discuss in detail all the technical features of Internet research in such a Guideline. This therefore concentrates on the main principles which must be followed in carrying out research on (or about) the Internet and in reporting the findings of such research.

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