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Research papers

Quality and ethics in market research and social research

Quality in marketing and opinion research is difficult to define, as it means different things to different people. To some, it means carrying out research studies in accordance with current best practice, using methodologies which are ‘state of...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Ivor Shalofsky
September 1, 1998
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Citation

Shalofsky, I. (1998a, September 01). Quality and ethics in market research and social research . ANA - ESOMAR. Retrieved April 06, 2026, from


https://ana.esomar.org/documents/quality-and-ethics-in-market-research-and-social-research-


Research papers

Harmonisation of global television and radio audience measurements

Television is increasingly an international medium that transcends country boundaries. Similarly, for radio there is nowadays a keen interest in being able to compare audiences between markets. The requirement, therefore, for audience systems...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Peter Menneer, Gabe Samuels
September 1, 1998
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Citation

Menneer and Samuels (1998a, September 01). Harmonisation of global television and radio audience measurements. ANA - ESOMAR. Retrieved April 06, 2026, from


https://ana.esomar.org/documents/harmonisation-of-global-television-and-radio-audience-measurements


Research papers

Introduction

ESOMAR’s mission is to promote the use of opinion and marketing research, for improving decision making in business and society, worldwide. This Handbook aims to promote the highest technical and ethical standards and, by doing so, builds on...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Juergen Schwoerer
September 1, 1998
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Citation

Schwoerer , J. (1998a, September 01). Introduction. ANA - ESOMAR. Retrieved April 06, 2026, from


https://ana.esomar.org/documents/introduction-5315


Research papers

Managing the knowledge

What is knowledge? What does one need to know? How is knowledge created? These questions should lead to an answer as to whether knowledge management is just another new term in modern management science or whether knowledge is of value for strategy...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Franz Tessun
September 1, 1998
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Citation

Tessun, F. (1998a, September 01). Managing the knowledge. ANA - ESOMAR. Retrieved April 06, 2026, from


https://ana.esomar.org/documents/managing-the-knowledge


Research papers

Sampling in Asia

The term Asia is used here in a restricted sense to include the countries from India to the Pacific, bounded in the north by China, South Korea and Japan and in the south by Indonesia. This region contains approximately 2.7 billion people, about a...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Trevor Sharot
September 1, 1998
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Citation

Sharot, T. (1998a, September 01). Sampling in Asia. ANA - ESOMAR. Retrieved April 06, 2026, from


https://ana.esomar.org/documents/sampling-in-asia


Research papers

The changing context for research

The first point is that the industry has continued, impressively, its worldwide growth. The most recent published estimate, by ESOMAR for the year 1997, puts the current value of research by market research institutes at 10.4 billion EURO, equivalent...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Colin McDonald, Phyllis Vangelder
September 1, 1998
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Citation

McDonald and Vangelder (1998a, September 01). The changing context for research. ANA - ESOMAR. Retrieved April 06, 2026, from


https://ana.esomar.org/documents/the-changing-context-for-research


Research papers

Employee research

Employee research has been a major research growth area in recent years. In the 1960s such research was a fairly rare occurrence; now it is relatively common place in the United Kingdom and becoming more widespread elsewhere. This chapter addresses...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Ruth McNeil
September 1, 1998
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Citation

McNeil, R. (1998a, September 01). Employee research. ANA - ESOMAR. Retrieved April 06, 2026, from


https://ana.esomar.org/documents/employee-research


Research papers

Questionnarie design

In order to clarify our thinking about questionnaire design, it will be helpful to break down the issues associated with it into distinct groupings. A useful four way classification of these groups is as follows: a) meeting research objectives b)...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Sharon Miller, Graham Read
September 1, 1998
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Citation

Miller and Read (1998a, September 01). Questionnarie design. ANA - ESOMAR. Retrieved April 06, 2026, from


https://ana.esomar.org/documents/questionnarie-design


Research papers

International Internet monitoring research

The Internet is playing a more important role now than it has played years ago and will be the most important information and communication tool in the near future - but it looks as a non-structured information chaos. The challenge of our research...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Volker Kruse, Eddy Meyer-Rochow
September 1, 1998
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Citation

Kruse and Meyer-Rochow (1998a, September 01). International Internet monitoring research . ANA - ESOMAR. Retrieved April 06, 2026, from


https://ana.esomar.org/documents/international-internet-monitoring-research-