Employee research has been a major research growth area in recent years. In the 1960s such research was a fairly rare occurrence; now it is relatively common place in the United Kingdom and becoming more widespread elsewhere. This chapter addresses issues touching qualitative and quantitative research, alternative methods of data collection, census versus sample, location, frequency, incentivisation, possible question issue of particular note in staff research, confidentiality. With internal communication being facilitated by improved IT links such as Intranets and email, the face of staff research looks set to change radically over the next few years.
- This could also be of interest