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Research papers

The production of a 'consumer' based strategy plan for the Museum of Victoria

This paper will show how the tools of marketing research, marketing, financial analysis and strategic planning were used to assist in the repositioning of the Museum of Victoria. It will show how these tools heightened the realisation that the Museum...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Simon McCall, Malcolm Ellenport
June 15, 1990
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Citation

McCall and Ellenport (1990a, June 15). The production of a 'consumer' based strategy plan for the Museum of Victoria. ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/the-production-of-a-consumer-based-strategy-plan-for-the-museum-of-victoria


Research papers

The question of quality

This paper looks at the current debate in the UK about the role of 'quality' in television broadcasting, starting from an examination of the ways in which the concept of quality has been used by politicians and critics. Data from qualitative and...

Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Michael Svennevig, David E. Morrison
June 15, 1990
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Citation

Svennevig and Morrison (1990a, June 15). The question of quality. ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/the-question-of-quality


Research papers

Qualitative aspects of quantitative decisions

Going beyond "nose-counts", which was the predominant; mode of assigning numerical "values” to TV programmes until how, "values" serving as corner-stones of decisions with much wider repercussions, we rather have to search beyond numbers, for...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Emmanuel Heretakis
June 15, 1990
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Citation

Heretakis, E. (1990a, June 15). Qualitative aspects of quantitative decisions. ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/qualitative-aspects-of-quantitative-decisions


Research papers

Reading probabilities

From 1989 the National Readership Survey in Denmark is conducted by using the FRY-method and the CATI-technique. The reading probabilities are a very essential part in the FRY-model. The paper describes how they are calculated and how they are...

Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Sigurd Bennike, Hanne Treu Olsen, Simon Ortmann
June 15, 1990
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Citation

Bennike, Olsen and Ortmann (1990a, June 15). Reading probabilities. ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/reading-probabilities


Research papers

Research requirements of a mail order house

For La Redoute, 1992 Europe is a process in which the group has already engaged itself. Irrespective of the measures taken at Community level, La Redoute has to ask itself two fundamental questions: our trade at European level, can it be...

Catalogue: Seminar 1990: Countdown to 1992
Author: Martine Lekeu
June 15, 1990
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Citation

Lekeu, M. (1990a, June 15). Research requirements of a mail order house. ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/research-requirements-of-a-mail-order-house


Research papers

European quality management in perspective

Today, many European companies already have a positive quality image, mainly because of superior craftmanship, technological excellence or product exclusiveness. Others have adopted quality management as their principal strategy for enhancing or...

Catalogue: Seminar 1990: Countdown to 1992
Author: Kees van Ham
June 15, 1990
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Citation

van Ham, K. (1990a, June 15). European quality management in perspective. ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/european-quality-management-in-perspective


Research papers

Facing the challenge of new leisure and travel industry products

Even though new product development is one of the most written about topics in market research, very little of the published literature is concerned with the travel and leisure industries. If successful n.p.d. is the lifeblood of the world of fast...

Catalogue: Seminar 1990: New Product Development
Author: Peter B. Hodgson
June 15, 1990
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Citation

Hodgson, P. B. (1990a, June 15). Facing the challenge of new leisure and travel industry products. ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/facing-the-challenge-of-new-leisure-and-travel-industry-products


Research papers

Advanced research methods on a level with the advanced consumer

This paper presents two workshop methods that will be discussed with regard to the operating phases of the method as well as to the background, the importance and the results of these phases. It will deal with the background of the development and...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Jette Heide, Birgitte Gad, Frede Jorgensen
June 15, 1990
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Citation

Heide, Gad and Jorgensen (1990a, June 15). Advanced research methods on a level with the advanced consumer. ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/advanced-research-methods-on-a-level-with-the-advanced-consumer


Research papers

Archibald Crossley

ARCHIBALD CROSSLEY originated many of today's market research techniques. Founder of Crossley Surveys., he is widely noted for having been the first to measure audiences with his Crossley Radio Ratings, an innovation that, in the 1920s, laid the...

Catalogue: ARF Guidelines Handbook
Authors: Rena Bartos, Archibald Maddock Crossley
June 15, 1990
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Citation

Bartos and Crossley (1990a, June 15). Archibald Crossley. ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/archibald-crossley