Research requirements of a mail order house

Date of publication: June 15, 1990

Author: Martine Lekeu

Abstract:

For La Redoute, 1992 Europe is a process in which the group has already engaged itself. Irrespective of the measures taken at Community level, La Redoute has to ask itself two fundamental questions: our trade at European level, can it be standardised? which options are open? Then it is obvious that some of the community decisions will weigh on our business and on our operations: in particular, the decisions being prepared on the levels of VAT rates have deep influence on the mail order market. Those three aspects will be dealt with in this paper.

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