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The question of quality

Date of publication: June 15, 1990

Catalogue: Seminar 1990: The Quality Of Media Information

Authors: Michael Svennevig, David E. Morrison

Abstract:

This paper looks at the current debate in the UK about the role of 'quality' in television broadcasting, starting from an examination of the ways in which the concept of quality has been used by politicians and critics. Data from qualitative and quantitative sources are used to demonstrate the context-specific nature of what constitutes 'quality' in the public mind. The important role of individual tastes is also highlighted.

Michael Svennevig

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David E. Morrison

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Svennevig and Morrison (1990a, June 15). The question of quality. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-quality-of-research-is-