Abstract:
This paper looks at the current debate in the UK about the role of 'quality' in television broadcasting, starting from an examination of the ways in which the concept of quality has been used by politicians and critics. Data from qualitative and quantitative sources are used to demonstrate the context-specific nature of what constitutes 'quality' in the public mind. The important role of individual tastes is also highlighted.
Research Papers
A new approach to old questions
Catalogue: Seminar 1995: Looking Through The Kaleidoscope
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Measures of quality in Canadian broadcasting
Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
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Research Papers
Viewers are people too
Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Author: Michael Svennevig
 
June 15, 1987
