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Research papers

The use of computer simulations in forward planning

This paper describes how a set of simulation programmes, grouped under the acronym WANDA, can be used to increase the contribution of sample survey data to forward planning. The problem taken as an example is the construction of a model of voting...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: John Clemens
September 1, 1973
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Citation

Clemens, J. (1973a, September 01). The use of computer simulations in forward planning. ANA - ESOMAR. Retrieved March 16, 2026, from


https://ana.esomar.org/documents/the-use-of-computer-simulations-in-forward-planning


Research papers

Housing and life style

This paper is a study of the people who, in this country, live in two distinct forms of housing: the owner occupier and the council tenant. It examines the differences between these two groups in terms of their demographics, their education, their...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Annette Horne
September 1, 1973
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Citation

Horne, A. (1973a, September 01). Housing and life style. ANA - ESOMAR. Retrieved March 16, 2026, from


https://ana.esomar.org/documents/housing-and-life-style


Research papers

Survey research on crime, criminal law and criminal justice in the United States

Since 1965, there has been rapidly expanding utilisation of surveys of the general public for knowledge about crime, law enforcement and criminal justice in the United States. This paper presents some results of an inventory completed in 1972...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Albert D. Biderman
September 1, 1973
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Citation

Biderman, A. D. (1973a, September 01). Survey research on crime, criminal law and criminal justice in the United States. ANA - ESOMAR. Retrieved March 16, 2026, from


https://ana.esomar.org/documents/survey-research-on-crime-criminal-law-and-criminal-justice-in-the-united-states


Research reports

Notes on qualitative research on Polycell advertising

The research concentrated on attitudes towards decorating and the division of jobs between menand women.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1973
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Citation

, C. (1973a, September 01). Notes on qualitative research on Polycell advertising. ANA - ESOMAR. Retrieved March 16, 2026, from


https://ana.esomar.org/documents/notes-on-qualitative-research-on-polycell-advertising


Research papers

Marketing research & innovation

A new product development and market successful introduction is always the result of a very complex process. A long time has elapsed since the initial idea, which may have come from the research people, the sales force or the general management. The...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: J. P. Mayeur
September 1, 1973
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Citation

Mayeur, J. P. (1973a, September 01). Marketing research & innovation. ANA - ESOMAR. Retrieved March 16, 2026, from


https://ana.esomar.org/documents/marketing-research-innovation


Research papers

Data transmission

Data Transmission will enable large and powerful computers to operate and exercise control over distances and, with switched networks, to intercommunicate with one another. Though public opinion remains sceptical the combined strength of the...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: J. H. Hayter, R. P. Jorre
September 1, 1973
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Citation

Hayter and Jorre (1973a, September 01). Data transmission. ANA - ESOMAR. Retrieved March 16, 2026, from


https://ana.esomar.org/documents/data-transmission


Research papers

Planning and optimising investment in stores

This paper examines the contribution of market research to the location, development and appraisal of individual stores. More attention is new being devoted to this topic as a result of certain trends in European retailing.

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: M. S. Mons
September 1, 1973
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Citation

Mons, M. S. (1973a, September 01). Planning and optimising investment in stores. ANA - ESOMAR. Retrieved March 16, 2026, from


https://ana.esomar.org/documents/planning-and-optimising-investment-in-stores


Research papers

The discovery of the division of information labour in the technological society by means of secondary analysis

The inventors of the two-step-hypothesis, the Columbia researchers, touched upon a major problem in mass communication: The differentiation of the target groups in terms of individual receptiveness. But they did not answer any of our important...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Jarko Cerha
September 1, 1973
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Citation

Cerha, J. (1973a, September 01). The discovery of the division of information labour in the technological society by means of secondary analysis. ANA - ESOMAR. Retrieved March 16, 2026, from


https://ana.esomar.org/documents/the-discovery-of-the-division-of-information-labour-in-the-technological-society-by-means-of-secondary-analysis


Research papers

Technological level and market evaluation

This paper tries to offer methodological help to the planning of the technological development of the instruments, tools of labour (machines),from the aspect of market research. It starts from the evaluation of the rather widespread static methods of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Ilona Majlat
September 1, 1973
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Citation

Majlat, I. (1973a, September 01). Technological level and market evaluation. ANA - ESOMAR. Retrieved March 16, 2026, from


https://ana.esomar.org/documents/technological-level-and-market-evaluation