Resources Library by ANA

Economic transition

Understanding transitions in the Russian economy was examined from two different perspectives: 1. the perceptions and attitudes of the people towards that transition and 2. the nature of the values and self perceptions of those people that allow one...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Authors: Elena I. Bashkirova, Darrel Edwards

Company: ROMIR

June 15, 1993

What changes will be needed within the research agency?- Radical change, evolution or heads down?

Significant changes have occurred within multinationals during the past few years and most of them are now in the process of implementing new international marketing programmes. The paper is divided into two parts. The first part reviews the major...

Catalogue: Seminar 1993: Marketing And International Research

Author: Katherine Passerieu

Company: Harris Interactive (Europe)

June 15, 1993

Multi-cultural marketing

Multi-cultural Marketing has existed in Asia since colonization. While a number of multi- national companies have been very successful in this region, their success was not, necessarily, due to their understanding of the markets in which they...

Catalogue: Seminar 1993: Marketing And International Research

Author: Martin C. van Herk

June 15, 1993

Royal Mail's customer perception and satisfaction index (CPSI)

This paper examines the ways in which various media have been used to communicate the findings from a customer satisfaction tracking study - Customer Perception and Satisfaction Index (CPSI). CPSI is a continuous postal self-completion survey...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?

Authors: Paul White, Roger Banks

June 15, 1993

The marketing problems in privatisation by means of initial public offering in Poland

Major economic changes are taking place in Poland, as in other East European countries. Privatisation of state owned enterprises is one of the most important elements of the economic reforms. Privatisation by means of Initial Public Offering (IPO) is...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Authors: David Westover, Maciej Radziwill

June 15, 1993

CS research as a basis for CS strategy

This paper describes the experiences of a local distributor for the firm Mitsubishi when adopting a CS strategy in the fiercely competitive market of the Canary Islands where all the Japanese makes of vehicles have for some time been openly vying...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?

Authors: Fernando Saenz-Marrero, Gert Jung

June 15, 1993

How to increase sales through market research

We have a better understanding of our competitive position and can match the effectiveness of our sales, marketing and communications methods with competitors. Analysing, interpreting and acting on the data from the research group database has helped...

Catalogue: Seminar 1993: Competition In Publishing

Authors: Mike Cranidge, Robin J. Birn

June 15, 1993

It's all in the cover

There is more to publishing a new consumer magazine title than just coming up with the "right" cover design; but it is clearly a very critical component. As a researcher it is of primary concern to first establish a real understanding of the key...

Catalogue: Seminar 1993: Competition In Publishing

Author: Stephen Thomas

June 15, 1993

ANALYST

This paper describes ANALYST, a knowledge-based system for analyzing panel data. ANALYST supports product managers and market researchers in analyzing market data, helping them in the primary problems of marketing decision making: detecting...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Authors: Alf Zimmer, Josef F. Krems, Stefan Krischker, Armin Hartinger, Heinz Wontorra

June 15, 1993