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The marketing problems in privatisation by means of initial public offering in Poland

Date of publication: June 15, 1993

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Authors: David Westover, Maciej Radziwill

Abstract:

Major economic changes are taking place in Poland, as in other East European countries. Privatisation of state owned enterprises is one of the most important elements of the economic reforms. Privatisation by means of Initial Public Offering (IPO) is the flagship of the property reforms in Poland. Although this method of privatisation concerns only a relatively small number of companies it is the most spectacular part of the whole process which has a major impact on the success of the entire Polish economic reform.

David Westover

Author

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Maciej Radziwill

Author

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Westover and Radziwill (1993a, June 15). The marketing problems in privatisation by means of initial public offering in Poland. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-revival-of-the-radio-audience-in-poland