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Mardessich, B. (1959a, June 15). A new concept of marketing. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/a-new-concept-of-marketing
Durant, H. (1959a, June 15). The British voter and Party images. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/the-british-voter-and-party-images
Laffy, R. (1959a, June 15). How operational research can be used in deciding which models of a product are to be made (French). ANA - ESOMAR. Retrieved May 21, 2024, from
Schmidtchen, G. (1959a, June 15). Measuring the effects of mass-communication. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/measuring-the-effects-of-mass-communication
Wendt, F. (1959a, June 15). Operations research. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/operations-research
Emmett, B. P. (1959a, June 15). Measuring the impact of television programmes. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/measuring-the-impact-of-television-programmes
Deutsch, E. (1959a, June 15). Quantification in motivation research. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/quantification-in-motivation-research
van Rees, J. (1958a, June 15). Marketing research policy and programme . ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/marketing-research-policy-and-programme-
Lacoste, P. (1958a, June 15). Sampling or "movivation" (French). ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/sampling-or-movivation-french-