The British voter and Party images

Date of publication: June 15, 1959

Author: Henry Durant

Abstract:

The emphasis in this paper is on the Party Image, rather than on the characteristics of the voter. The Party Image is a similar concept as the Brand Image, but applied to a political party. Fifteen years ago we were asking such questions as ”What do you think the Conservative Party stands for?". The answers were illuminating and fundamental, but incomplete. The techniques of investigating the problem have come more sophisticated and comprehensive.

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