Abstract:
The emphasis in this paper is on the Party Image, rather than on the characteristics of the voter. The Party Image is a similar concept as the Brand Image, but applied to a political party. Fifteen years ago we were asking such questions as âWhat do you think the Conservative Party stands for?". The answers were illuminating and fundamental, but incomplete. The techniques of investigating the problem have come more sophisticated and comprehensive.
This could also be of interest:
Research Papers
The fluctuating fortunes of the U.K. Social Democratic Party
Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Tony Lunn, Peter Cooper, Oliver Murphy
Company: QRi Consulting Ltd.
June 15, 1983
Research Papers
The "brand image" of the German voter
Catalogue: ESOMAR/WAPOR Congress 1959
Author: Peter Schmitt
 
June 15, 1959
