Resources Library by ANA

#ImaproudMarketResearcher #ESOMAR

Keynote Speaker at Congress 2015.

Catalogue: Congress 2015: Revelations

Author: Cyriel Kortleven

September 27, 2015

Connecting with women in conservative societies

While there are many theories on high usage of Internet and Social Media amongst women in Saudi Arabia, very few actually examined the practical implications of such usage. Through usage of a customized online platform, we were able to conclusively...

Catalogue: MENAP Forum 2015: Leading Transformation

Authors: Amit Sahni, Kristin Thrane Hart

Company: FeedBack Market Research

June 15, 2015

Cracking the e-shopper code

Consumer and media landscape in the UAE is changing like never before and technology is paving the way for this smart evolution. Today, consumers are more connected and they experience brands and products from a completely different perspective with...

Catalogue: MENAP Forum 2015: Leading Transformation

Authors: Fahad Ali, Ravi Shekar

June 15, 2015

Digital natives (Portuguese)

Millennials were born in an era where the internet was already part of their lives. They move fluidly and implicitly between multiple devices to stay constantly connected. Facebook commissioned a study from global research agency ComScore to...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Gabriel Gontijo, Rads (Radheeka) Jayasundera

June 15, 2015

Emerging trends in the use of Big Data in research

This presentation will showcase the following four trends:Combining Big Data Analytics with Third party Research:Combining enterprise big data analytics with market research produces very powerful results. This fills up the gaps in data availability...

Catalogue: Asia Pacific 2015: Asia Means Business

Author: Himanshu Jha

June 15, 2015

A conversation with Jordan Casey

Following his inspirational keynote presentation last year, entrepreneur Jordan Casey, returns to the Congress to reveal what he's been up to and what's changed now that he's turned 15.

Catalogue: Congress 2015: Revelations

Authors: Jordon Casey, Niels Schillewaert

June 15, 2015

Insights2020- Drive consumer centric growth

Research agencies risk disintermediation because of the rapidly changing context they operate in: i.e. an increase in direct-to-consumer touchpoints, competition from new data providers and more. The role of the research professional is polarising...

Catalogue: Congress 2015: Revelations

Authors: Steven Berkhout, Tom Wilms

Company: KANTAR TNS Malaysia

June 15, 2015

Can you be the difference?

Speech form Gunilla Broadbent, President ESOMAR Foundation.

Catalogue: Congress 2015: Revelations

Author: Gunilla C. Broadbent

June 15, 2015

Sensory semiotics

This presentation will review recent thinking on how cultural phenomena can influence sensation.Brands rely on cultural meaning for their value, so the creation and management of that meaning is critical. We know that (i) the meaning a brand...

Catalogue: Sensory Forum 2015: Marketing Meets Science

Author: Fiona McNae

June 15, 2015