Author: "Andy Kung

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Research reports

Celebrating change

Catalogue: ESOMAR Publications
Date: November 28, 2012
Authors: ESOMAR B.V., Finn Raben, Dieter Korczak, Bill Blyth, Judith Passingham, David G. Bakken, Pieter-Paul Verheggen, Wim van Slooten, Andy Kung, Grace Tse, Ian Lewis, Jorge Alagon, Nigel Hollis, Josh Samuel

Research papers

Marrying CRM analytics with research insights to formulate the best in class customer loyalty strategy

Catalogue: Congress 2010: The Changing Face Of Market Research
Date: September 15, 2010
Authors: Andy Kung, James Wong King Fai

Research papers

The evolving role of in-house market research professionals

Catalogue: Asia Pacific 2009: Competing On A World Stage
Date: April 7, 2009
Authors: Andy Kung, Grace Tse

Research papers

The impact of low birth rates towards the life stage segmentation model in CRM

Catalogue: Asia Pacific 2004
Company: IPSOS
Date: March 28, 2004
Authors: Andy Kung, Ivy Cheung, Mayer Lam

Research papers

Automated website synthesis and uncertainty reasoning for customer preference management

Catalogue: ESOMAR Technovate Conference 2003
Company: Acorn Marketing & Research Consultants
Date: January 26, 2003
Authors: Tony Li, Siu-wai Leung, Andy Kung, Tommy J. Tang, Kai-fai Wong, Siu-Ki Leung

Research papers

Building a truly customer-centric CRM model

Catalogue: Asia Pacific 2002
Date: December 1, 2002
Author: Andy Kung

Research papers

Automated web services for customer relationship management and market research

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Company: Acorn Marketing & Research Consultants
Date: September 22, 2002
Authors: Siu-wai Leung, Andy Kung, Tommy J. Tang