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Research papers

Embracing the Avalanche of Change

Predicting, particularly when it is about the future, is difficult; This was the rather quizzical comment oncemade by Nobel Laureate Niels Bohr. In our world, which is experiencing greater volatility, uncertainty,complexity and ambiguity (?VUCA?),...

Catalogue: Congress 2022: 75th Anniversary
Authors: David Smith, Adam Riley
Companies: DVL Smith Ltd, Decision Architects
September 23, 2022
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Citation

Smith and Riley (2022a, September 23). Embracing the Avalanche of Change. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/embracing-the-avalanche-of-change


Research papers

Do Androids Dream of Electric Research?

Artificial intelligence (AI) has been described as 'the most profound change in human history' (Russell,2021). In this paper, the chairs of ESOMAR's Legal Affairs and Professional Standards Committees don'tpull their punches in stating how they think...

Catalogue: Congress 2022: 75th Anniversary
Authors: Judith Passingham, Mike Cooke
Company: ESOMAR
September 23, 2022
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Citation

Passingham and Cooke (2022a, September 23). Do Androids Dream of Electric Research?. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/do-androids-dream-of-electric-research-


Research papers

Research Means Change For Africa

While the world s media continues to show Africa as a region of conflict, terrorism and sharp poverty, and artoffers us glimpses of Africas breathtaking landscapes, amazing fauna and luxurious flora, research reveals thereal face of Africa: the true...

Catalogue: Congress 2022: 75th Anniversary
Author: Ndeye Diagne
Company: Kantar
September 23, 2022
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Citation

Diagne, N. (2022a, September 23). Research Means Change For Africa. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/research-means-change-for-africa


Videos
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Citation

(2022a, September 23). Case study: Human Centric Innovation... On the Edge. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/case-study-human-centric-innovation-on-the-edge


Videos
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Citation

(2022a, September 23). REA - Breaking the Taboo on Youth and Porn. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/rea---breaking-the-taboo-on-youth-and-porn


Videos
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Citation

(2022a, September 23). Research Effectiveness Award winner congress 2022. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/research-effectiveness-award-winner-congress-2022


Videos
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Citation

Cleary and Colwell (2022a, September 23). Irish Marketing Society Grand Prix Winner. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/irish-marketing-society-grand-prix-winner-building-a-brighter-future-for-irish-apples-12160


Research papers

Thinking Outside the Blocks

New times call for new tools. This paper will show you the journey the BBC World Service audience's team havetaken to develop an adaptive and dynamic global news tracker. It will cover the new methodologies that theteam have designed and implemented...

Catalogue: Congress 2022: 75th Anniversary
Authors: Kevin Cowan, Jon Puleston, Oliver Taylor, Julie Soulsby
Companies: British Broadcasting Corporation (BBC), Kantar
September 23, 2022
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Citation

Cowan, Puleston, Taylor and Soulsby (2022a, September 23). Thinking Outside the Blocks. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/thinking-outside-the-blocks


Research papers

The Future of Privacy-Centric Advertising Measurement

In this paper, we introduce a privacy-centric advertising measurement framework to demonstrate howmeasurement can help businesses grow in the era of privacy restrictions. The COVID-19 pandemic hascaused big changes in the global economy (the biggest...

Catalogue: Congress 2022: 75th Anniversary
Author: Minh Nguyen
Company: Google
September 23, 2022
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Citation

Nguyen, M. (2022a, September 23). The Future of Privacy-Centric Advertising Measurement. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-future-of-privacy-centric-advertising-measurement