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Human Centric Innovation... On the Edge

Date of publication: September 23, 2022

Catalogue: Congress 2022: 75th Anniversary

Companies: InSites Consulting, Mars Wrigley

Authors: Thomas Troch, Nicole Umana

Abstract:

To develop "experiential snacking" solutions, Mars Wrigley looked for inspiration at the edge, by teaming up with leading-edge change-makers, looking for emergent semiotic codes that take us to the edge and getting inspired by an edgy crowd of global creatives. We applied and fine-tuned a novel human-centric approach in a series of three workstreams, all with the goal of fuelling an innovation pipeline for a three-to-five-year timeframe.

Thomas Troch

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Nicole Umana

Author

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Research Papers

Human-centric Innovation...On the Edge

Catalogue: Congress 2022: 75th Anniversary

Authors: Nicole Umana, Thomas Troch

Companies: InSites Consulting, Mars Wrigley

September 23, 2022

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Citation

Umana and Troch (2022a, September 23). Human-centric Innovation...On the Edge. ANA - ESOMAR. Retrieved April 17, 2025, from


https://ana.esomar.org/documents/human-centric-innovation-on-the-edge


Research Papers

On the edge or over the edge?

Catalogue: Congress 2009: Leading The Way

Authors: Heike Bäumlisberger, Rachel Medcalf

 

September 22, 2009

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Citation

Bäumlisberger and Medcalf (2009a, September 22). On the edge or over the edge?. ANA - ESOMAR. Retrieved April 17, 2025, from


https://ana.esomar.org/documents/on-the-edge-or-over-the-edge-


Research Papers

A human centred innovation approach

Catalogue: Qualitative 2009: The Evolving Human

Authors: Steffen Hück, Michael Bartl

Company: HYVE

November 19, 2009

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Citation

Hück and Bartl (2009a, November 19). A human centred innovation approach. ANA - ESOMAR. Retrieved April 17, 2025, from


https://ana.esomar.org/documents/a-human-centred-innovation-approach


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Citation

Troch and Umana (2022a, September 23). Human Centric Innovation... On the Edge. ANA - ESOMAR. Retrieved April 17, 2025, from


https://ana.esomar.org/documents/a-human-centred-innovation-approach