You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

ANA has found 12193 results for you, in 5137 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Everyone Has a La La Land

Imagination which as a concept can arguably be traced back to Aristotle's notion of Phantasia (i.e., mentalimages) and its Latin translation, imagination has been historically viewed as having an important role in allforms of thinking. Scholars...

Catalogue: Creativity. Connections. Community.
Author: Sandeep Dutta
Company: SkyTran
July 18, 2022
×

Citation

Dutta, S. (2022a, July 18). Everyone Has a La La Land. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/everyone-has-a-la-la-land


Research papers

Bringing Fun and Excitement to the Serious Business

Working as an insight person and/or market researcher in the corporate sector can be quite challenging, and notat all trivial. It implies that researchers need to work with various members of internal cross-functional customersand external consumers,...

Catalogue: Creativity. Connections. Community.
Author: Olga Kornilova
July 15, 2022
×

Citation

Kornilova, O. (2022a, July 15). Bringing Fun and Excitement to the Serious Business. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/bringing-fun-and-excitement-to-the-serious-business


Research papers

What the Metaverse Needs from Market Research

The marketplace for brands and services is shifting to the metaverse! Clients are falling over themselves, andothers, to grab a slice of it in parallel?or as an adjunct?to traditional marketing. The metaverse is just like anew market; consumers will...

Catalogue: Creativity. Connections. Community.
Authors: Con Menictas, Brian Fine
Companies: Quality Online Research, Strategic Precision
July 15, 2022
×

Citation

Menictas and Fine (2022a, July 15). What the Metaverse Needs from Market Research. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/what-the-metaverse-needs-from-market-research


Webinars

How to Ensure Data Security while Democratizing Knowledge

What's it about?Every day, businesses are accumulating more and more knowledge at a rate faster than ever before putting organizations at a crossroads between making sure data is secure but accessible at the same. It is a pressure many are facing...

Catalogue: Webinars 2022
Author: Dan Mallin
Company: Lucy
July 15, 2022
×

Citation

Mallin, D. (2022a, July 15). How to Ensure Data Security while Democratizing Knowledge. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/how-to-ensure-data-security-while-democratizing-knowledge


Research papers

Start With the End in Mind

What if there was a way to bring a laser focus to your research projects that allows you to get more actionableinsights for less budget? A simple switch to thinking about the exact behaviour you want consumers to changecan give you that, and more.

Catalogue: Creativity. Connections. Community.
Author: Elina Halonen
Company: Square Peg Insight
July 15, 2022
×

Citation

Halonen, E. (2022a, July 15). Start With the End in Mind. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/start-with-the-end-in-mind


Research papers

#EXPLORE

Brands that have core users that are mostly older than 30 can easily lose their relevance over time, and fail to be aspirational to a new generation of users. Brands such as Victoria's Secret, Gap, UK retailer Debenhams, South African retailer Edgars...

Catalogue: Creativity. Connections. Community.
Authors: Charlene Van Zyl, David Wright, Karlien Kriegler, Marguerite Steyn
Companies: Woolworths, Hello Ara
July 15, 2022
×

Citation

Van Zyl, Wright, Kriegler and Steyn (2022a, July 15). #EXPLORE. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/-explore


Research papers

When Being Green Makes You Blue

This work used a fresh perspective on mood. We created a novel framework using a new classification of emotionscalled emotion activity, alongside deep learning to extract feelings about climate change. As a result, wegenerated appropriate...

Catalogue: Creativity. Connections. Community.
Authors: Patrick Fagan, Vanja Ljevar
Company: KUBIK Intelligence
July 15, 2022
×

Citation

Fagan and Ljevar (2022a, July 15). When Being Green Makes You Blue. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/-when-being-green-makes-you-blue-


Research papers

Algorithms of Scent and Experience

We explore the role of machine learning, multi-source models and big data in market research and consumerunderstanding. We applied machine learning algorithms to two billion data points, and explored the relationshipsbetween aromas, motivations and...

Catalogue: Creativity. Connections. Community.
Authors: Alejandro Salgado-Montejo, Rodrigo Salgado, Carlos Payares, Jaime Gomez, Maria Jose Aza
July 15, 2022
×

Citation

Salgado-Montejo, Salgado, Payares, Gomez and Jose Aza (2022a, July 15). Algorithms of Scent and Experience . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/algorithms-of-scent-and-experience-


Webinars

De-Risking Disruption

What's it about?Disruptions are the new normal, meaning that discontinuities will be a feature of the marketplace not the exception. And in this future, volatility will become more characteristic of the consumer experience in the marketplace and in...

Catalogue: Webinars 2022
Authors: J. Walker Smith, Stephen Kraus
Companies: MRII, Kantar
July 14, 2022
×

Citation

Smith and Kraus (2022a, July 14). De-Risking Disruption. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/de-risking-disruption