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Start With the End in Mind

Date of publication: July 15, 2022

Catalogue: Creativity. Connections. Community.

Company: Square Peg Insight

Author: Elina Halonen

Abstract:

What if there was a way to bring a laser focus to your research projects that allows you to get more actionable insights for less budget? A simple switch to thinking about the exact behaviour you want consumers to change can give you that, and more.

Elina Halonen

Author

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Research Papers

Mapping the customer's mind

Catalogue: ESOMAR Conference on Marketing 2004

Author: Michael Francesco Alioto

Company: RDA Group, INC

October 10, 2004

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Citation

Alioto, M. (2004a, October 10). Mapping the customer's mind. ANA - ESOMAR. Retrieved September 03, 2025, from


https://ana.esomar.org/documents/mapping-the-customer-s-mind


Research Papers

Media in mind

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions

Author: Jim Kite

 

August 1, 1999

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Citation

Kite, J. (1999a, August 01). Media in mind. ANA - ESOMAR. Retrieved September 03, 2025, from


https://ana.esomar.org/documents/media-in-mind


Research Papers

Playing to the end game

Catalogue: ESOMAR Conference on Financial Services 2005

Authors: Nayantara Chakravarthi, Vivek Bengani, Y.V.D.Y. Prasad

 

February 1, 2005

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Citation

Chakravarthi, Bengani and Prasad (2005a, February 01). Playing to the end game. ANA - ESOMAR. Retrieved September 03, 2025, from


https://ana.esomar.org/documents/playing-to-the-end-game


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Halonen, E. (2022a, July 15). Start With the End in Mind. ANA - ESOMAR. Retrieved September 03, 2025, from


https://ana.esomar.org/documents/playing-to-the-end-game