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Research reports

Qualitative research on Domestos range extensions

The Company is considering developing certainnew household products. One strategic approachis to use an existing brand name, such asDomestos, to aid and support these products: general purpose cleaner, spry disinfectant, and bathroom cleaner.About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1974
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Citation

, C. (1974a, July 01). Qualitative research on Domestos range extensions . ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-domestos-range-entensions-


Research reports

Qualitative research on test commercials for Boots toothpaste

The main purpose of the research was to examinereactions to the two test commercials, the research wasintended to do so against the general background oftoothpaste buying and usage including the way in whichdecisions on toothpaste buying were taken...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1974
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Citation

, C. (1974a, July 01). Qualitative research on test commercials for Boots toothpaste. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-test-commercials-for-boots-toothpaste


Research reports

Psycho-synectic research into the potential for impregnated tissues

The general purpose of this research was twofold:Firstly, to generate with consumers asmany products lead as possible which arein one way or another related to ImpregnatedTissues.Secondly, to indicate at a preliminary levelwhich of those...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1974
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Citation

, C. (1974a, July 01). Psycho-synectic research into the potential for impregnated tissues . ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/psycho-synectic-research-into-the-potential-for-impregnated-tissues-


Research reports

Home Charm awareness survey

The research was required amongst married or engaged menin the Manchester area to establish the extent of awarenessof the name Home Charm and to identify the extent to whichthe name was associated with paint furniture or homedecorating shops.About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 23, 1974
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Citation

, C. (1974a, June 23). Home Charm awareness survey. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/home-charm-awareness-survey


Research papers

A case history of TvTimes

It is my intention to review the editorial research carried out for TVTimes since 1968, and to attempt to assess how and where it contributed to the development of the magazine. In the six years of its life, TvTimes has changed in many ways and of...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Alwyn Wise
June 15, 1974
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Citation

Wise, A. (1974a, June 15). A case history of TvTimes. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/a-case-history-of-tvtimes


Research papers

Publishers, editors and researchers

Ergonomics is the study of the relationship between man and the machines or tools he uses. The ergonomics of market research tools and their users has been a neglected subject, however. Operational researchers, it is true, have occasionally joined...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Michael Bird
June 15, 1974
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Citation

Bird, M. (1974a, June 15). Publishers, editors and researchers. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/publishers-editors-and-researchers


Research papers

A radical approach to life style research in the definition of new publications and mass communication

This paper shows how a radically new approach to life style research can lead us to more effective and persuasive mass communications, and how to detect what kind of new publications will be viable and of high vitality.

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: Michaël Burke, Bernard Cathelat
June 15, 1974
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Citation

Burke and Cathelat (1974a, June 15). A radical approach to life style research in the definition of new publications and mass communication. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/a-radical-approach-to-life-style-research-in-the-definition-of-new-publications-and-mass-communication


Research papers

Editorial research in preparing a decision on the merger of two weeklies

A publisher sold two weekly magazines whose editorial content was different and whose readers were supposedly different both sociologically and psychologically. But economically it was no longer possible to continue publishing the two magazines...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Robert Gijs
June 15, 1974
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Citation

Gijs, R. (1974a, June 15). Editorial research in preparing a decision on the merger of two weeklies. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/editorial-research-in-preparing-a-decision-on-the-merger-of-two-weeklies


Research papers

How relative simple reader-panel methods yield valuable contributions to editorial policies (Part I)

For editorial policy it is important to estimate readers' appreciation of the contents. The panel method is one way of sounding the readers and getting a contribution to the editorial policy. In this paper we will present experiences and examples...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: F. T. M. van der Staay
June 15, 1974
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Citation

van der Staay, F. T. (1974a, June 15). How relative simple reader-panel methods yield valuable contributions to editorial policies (Part I). ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/how-relative-simple-reader-panel-methods-yield-valuable-contributions-to-editorial-policies-1198