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A radical approach to life style research in the definition of new publications and mass communication

Date of publication: June 15, 1974

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Authors: Michaël Burke, Bernard Cathelat

Abstract:

This paper shows how a radically new approach to life style research can lead us to more effective and persuasive mass communications, and how to detect what kind of new publications will be viable and of high vitality.

Michaël Burke

Author

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Bernard Cathelat

Author

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Citation

Becker and Nowak (1982a, June 15). The everyday-life-approach as a new research perspective in opinion and marketing research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-everyday-life-approach-as-a-new-research-perspective-in-opinion-and-marketing-research


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Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

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Pugnet and Coutin (1982a, June 15). Life style applications to bank customers. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/life-style-applications-to-bank-customers


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Le Maire and Douglas (1974a, September 01). Improving the quality and efficiency of life-style research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/improving-the-quality-and-efficiency-of-life-style-research


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Citation

Burke and Cathelat (1974a, June 15). A radical approach to life style research in the definition of new publications and mass communication. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/improving-the-quality-and-efficiency-of-life-style-research