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A radical approach to life style research in the definition of new publications and mass communication

Date of publication: June 15, 1974

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Authors: Michaël Burke, Bernard Cathelat

Abstract:

This paper shows how a radically new approach to life style research can lead us to more effective and persuasive mass communications, and how to detect what kind of new publications will be viable and of high vitality.

Michaël Burke

Author

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Bernard Cathelat

Author

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Research Papers

The mass media and social change

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Authors: Bernard Cathelat, Mike Burke

 

June 15, 1974

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Citation

Cathelat and Burke (1974a, June 15). The mass media and social change. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/the-mass-media-and-social-change


Research Papers

Behind the curtain

Catalogue: Latin America 2016: Research Renovation

Authors: Mariela Mociulsky, Ximena Díaz Alarcón

Company: Trendsity SRL

April 13, 2016

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Citation

Mociulsky and Alarcón (2016a, April 13). Behind the curtain. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/behind-the-curtain


Research Papers

The evolution of management

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Jacques Paitra

 

June 15, 1985

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Citation

Paitra, J. (1985a, June 15). The evolution of management. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/the-evolution-of-management


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Citation

Burke and Cathelat (1974a, June 15). A radical approach to life style research in the definition of new publications and mass communication. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/the-evolution-of-management