A radical approach to life style research in the definition of new publications and mass communication
Abstract:
This paper shows how a radically new approach to life style research can lead us to more effective and persuasive mass communications, and how to detect what kind of new publications will be viable and of high vitality.
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Research Papers
Improving the quality and efficiency of life-style research
Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Patrick Le Maire, Susan P. Douglas
 
September 1, 1974
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