Back

A radical approach to life style research in the definition of new publications and mass communication

Date of publication: June 15, 1974

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Authors: Michaël Burke, Bernard Cathelat

Abstract:

This paper shows how a radically new approach to life style research can lead us to more effective and persuasive mass communications, and how to detect what kind of new publications will be viable and of high vitality.

Michaël Burke

Author

This is a long description of some author details.

Bernard Cathelat

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The everyday-life-approach as a new research perspective in opinion and marketing research

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Ulrich Becker, Horst Nowak

 

June 15, 1982

×

Citation

Becker and Nowak (1982a, June 15). The everyday-life-approach as a new research perspective in opinion and marketing research. ANA - ESOMAR. Retrieved December 26, 2024, from


https://ana.esomar.org/documents/the-everyday-life-approach-as-a-new-research-perspective-in-opinion-and-marketing-research


Research Papers

Life style applications to bank customers

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Authors: Anne Pugnet, Jean-Claude Coutin

 

June 15, 1982

×

Citation

Pugnet and Coutin (1982a, June 15). Life style applications to bank customers. ANA - ESOMAR. Retrieved December 26, 2024, from


https://ana.esomar.org/documents/life-style-applications-to-bank-customers


Research Papers

Improving the quality and efficiency of life-style research

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: Patrick Le Maire, Susan P. Douglas

 

September 1, 1974

×

Citation

Le Maire and Douglas (1974a, September 01). Improving the quality and efficiency of life-style research. ANA - ESOMAR. Retrieved December 26, 2024, from


https://ana.esomar.org/documents/improving-the-quality-and-efficiency-of-life-style-research


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Burke and Cathelat (1974a, June 15). A radical approach to life style research in the definition of new publications and mass communication. ANA - ESOMAR. Retrieved December 26, 2024, from


https://ana.esomar.org/documents/improving-the-quality-and-efficiency-of-life-style-research