Resources Library by ANA

Sounds with Soul

In its visceral form, the purpose of advertising is to raise awareness of a brand or product and to achievesales. But brands are not created to be flavours of a season. Strong brands outlive generations bycontinuously evolving and remaining relevant....

Catalogue: Congress 2022: 75th Anniversary

Author: Ritanbara Mundrey

Company: Nestle

September 23, 2022

Itau Digital iLab: Combining Digital Platforms with Design Methods

Daily life is now unimaginable without smart devices. Smartphones, for instance, work as extensions of aperson, as predicted by Marshall McLuhan (1966- 1994) in his book Understanding Media, which was relatingto media devices in the 1960s. These...

Catalogue: Congress 2022: 75th Anniversary

Authors: Adriana Rocha, Thyago Simoes, Claudia da Matta Furniel

Companies: eCGlobal Solutions, Itau Unibanco

September 23, 2022

Data, Technology, People and Environment

A private company has stepped up to fill the gap in waste management in Nigeria while simultaneouslyworking to address underlying social and economic issues.

Catalogue: Congress 2022: 75th Anniversary

Authors: Busola Boyle-Komolafe, Adekemi Adediwura Omisakin, Ifeoma Precious Anyanwu, Victor Boyle-Komolafe

Companies: Versa Research, GIVO Africa

September 23, 2022

The Role of Research in Powering What Matters In DEI

The global events of the last few years have clearly had a tremendous impact on society, especially when it comesto recognising the wide array of diversity across the globe. Over the past few years, we have been challenged tothink about the way we...

Catalogue: Congress 2022: 75th Anniversary

Authors: Michaela Mora, Damion Taylor, Kerry Edelstein

Companies: Research Narrative, Relevant Insights, Prometheus Digital

September 23, 2022

Everyone Has a La La Land

Imagination which as a concept can arguably be traced back to Aristotle's notion of Phantasia (i.e., mentalimages) and its Latin translation, imagination has been historically viewed as having an important role in allforms of thinking. Scholars...

Catalogue: Creativity. Connections. Community.

Author: Sandeep Dutta

Company: SkyTran

July 18, 2022

Bringing Fun and Excitement to the Serious Business

Working as an insight person and/or market researcher in the corporate sector can be quite challenging, and notat all trivial. It implies that researchers need to work with various members of internal cross-functional customersand external consumers,...

Catalogue: Creativity. Connections. Community.

Author: Olga Kornilova

July 15, 2022

What the Metaverse Needs from Market Research

The marketplace for brands and services is shifting to the metaverse! Clients are falling over themselves, andothers, to grab a slice of it in parallel?or as an adjunct?to traditional marketing. The metaverse is just like anew market; consumers will...

Catalogue: Creativity. Connections. Community.

Authors: Con Menictas, Brian Fine

Companies: Quality Online Research, Strategic Precision

July 15, 2022

Start With the End in Mind

What if there was a way to bring a laser focus to your research projects that allows you to get more actionableinsights for less budget? A simple switch to thinking about the exact behaviour you want consumers to changecan give you that, and more.

Catalogue: Creativity. Connections. Community.

Author: Elina Halonen

Company: Square Peg Insight

July 15, 2022

#EXPLORE

Brands that have core users that are mostly older than 30 can easily lose their relevance over time, and fail to be aspirational to a new generation of users. Brands such as Victoria's Secret, Gap, UK retailer Debenhams, South African retailer Edgars...

Catalogue: Creativity. Connections. Community.

Authors: Charlene Van Zyl, David Wright, Karlien Kriegler, Marguerite Steyn

Companies: Woolworths, Hello Ara

July 15, 2022