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Research papers

Are you OK Zoomers?

To understand Gen Z?s core challenges, values and desires, and prepare for potential shifts in consumer behaviour, Coca-Cola LatAm has engaged in a quantitative study among Gen Z (or Zoomers) in Argentina, Mexico, Colombia and Brazil, benchmarking...

Catalogue: Latin America 2023
Authors: Joeri Van den Bergh, Magdalena Garcia Grisanti, Javier Barrera
Companies: The Coca-Cola Company , Human8
April 25, 2023
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Citation

Van den Bergh, Garcia Grisanti and Barrera (2023a, April 25). Are you OK Zoomers?. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/are-you-ok-zoomers-


Research papers

Biometric, Cognitive and Predictive Validation in Agile UX for a Colombian Fintech

Can a study of biometrics help us to understand what boosts a person to make a financial decision? In this enthralling case, we explored the benefits of doing a systematic iteration with triple validation, where we mix attention prediction...

Catalogue: Latin America 2023
Authors: Alexis Brantes, Raphael Alex de Sousa, Lana Babii
Companies: CoolTool Inc, SURA Chile, qiip
April 25, 2023
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Citation

Brantes, Alex de Sousa and Babii (2023a, April 25). Biometric, Cognitive and Predictive Validation in Agile UX for a Colombian Fintech. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/biometric-cognitive-and-predictive-validation-in-agile-ux-for-a-colombian-fintech


Research papers

Shaping the Future in Uncertain Times

COVID-19 threatened both human lives and the worldwide economy. The threat caused uncertainty and this was reflected in consumer habit adjustments?both in purchase and consumption?made by the population. With the lockdowns, sales of consumer goods...

Catalogue: Latin America 2023
Authors: Jorge Galvan, Elisa Romo de Vivar Villasana
Company: Danone
April 25, 2023
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Citation

Galvan and Romo de Vivar Villasana (2023a, April 25). Shaping the Future in Uncertain Times. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/shaping-the-future-in-uncertain-times


Research papers

Enhancing an Advertising Space with a Single-Source View of its Audience

Measuring consumers? responses to advertising stimuli was a foundational demand for the industry. Since the very first days of the commercial use of radio and TV spaces, advertisers have commissioned researchers to find out if their targets were...

Catalogue: Latin America 2023
Authors: Ben Boix, Daniela Martinez, Alejandro Etchart
Company: A+E Networks Latin America
April 24, 2023
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Citation

Boix , Martinez and Etchart (2023a, April 24). Enhancing an Advertising Space with a Single-Source View of its Audience. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/enhancing-an-advertising-space-with-a-single-source-view-of-its-audience


Research papers

Easing the Effects of Inflation in Latin America

While other parts of the world are grappling with a recent surge in inflation, Latin America has been facing these market conditions for quite some time. Its difficult to predict what will happen next: will the economy veer into recession, or will it...

Catalogue: Latin America 2023
Author: Patricia Fujisawa
Company: SKIM
April 24, 2023
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Citation

Fujisawa, P. (2023a, April 24). Easing the Effects of Inflation in Latin America. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/easing-the-effects-of-inflation-in-latin-america


Research papers

New Trends on Healthcare Research in Latin America

What is the current landscape of the healthcare sector in Latin America? What are the main trends that any professional needs to be aware of if looking to conduct market research with medical audiences in this part of the world? This paper aims to...

Catalogue: Latin America 2023
Authors: Fabiola Suarez, Alberto Rosas, Laura Romero
Companies: IPSOS, Fine
April 24, 2023
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Citation

Suarez, Rosas and Romero (2023a, April 24). New Trends on Healthcare Research in Latin America. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/new-trends-on-healthcare-research-in-latin-america


Research papers

Transforming Established Research

Caracol Radio, the leading radio station in Colombia, found itself in need of understanding the reasons behind the statistics it already had about its audience during the pandemic, and to understand the impact of events in life on people. Considering...

Catalogue: Latin America 2023
Authors: Felipe Cabrales Urdaneta, Cesar Valderrama Nicholls, Claudia Velasco Henao
Companies: Caracol Radio, Datexco Company
April 24, 2023
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Citation

Urdaneta , Valderrama Nicholls and Velasco Henao (2023a, April 24). Transforming Established Research . ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/transforming-established-research-


Research papers

The Reality of Seniors in the "Rapidly Aging" Country of Japan

When you think of Japan, what kind of image or perceptions do you have? Sushi? Mount Fuji? Anime and otaku culture? From a marketer's point-of-view, one major characteristic of Japan is that it is the "world's most rapidly ageing society. 

Catalogue: Forecast. Forward. Faster
Authors: Licaco Tanaka, Akiko Koyasu
Company: Values, Inc.
February 28, 2023
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Citation

Tanaka and Koyasu (2023a, February 28). The Reality of Seniors in the "Rapidly Aging" Country of Japan. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/the-reality-of-seniors-in-the-rapidly-aging-country-of-japan


Research papers

Measuring the Unmeasurable Future: A New Strategic Foresight Methodology

At McDonald's, we believe that creating impact is all about the choices we make about the future. As a business, as people and as a wider society, we all face similar issues with seemingly umprecedented uncertainty and dizzying speed of change. in...

Catalogue: Forecast. Forward. Faster
Authors: Joanna Lepore, Yannis Kavounis
Companies: McDonald's Corporation, Descartes and Mauss
February 28, 2023
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Citation

Lepore and Kavounis (2023a, February 28). Measuring the Unmeasurable Future: A New Strategic Foresight Methodology. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/measuring-the-unmeasurable-future-a-new-strategic-foresight-methodology