Abstract:
Can a study of biometrics help us to understand what boosts a person to make a financial decision? In this enthralling case, we explored the benefits of doing a systematic iteration with triple validation, where we mix attention prediction techniques, eye tracking and a cognitive psychology test for a fintech with over 3,500,000 clients in three countries in the LatAm region.
Research Papers
Storybranding in Researchland
Catalogue: Latin America 2023
Authors: Daniel Lagache, Diego Alarcon, Damian Gandolfi
Companies: Cooperativa Mental, The Coca-Cola Company
April 25, 2023
Research Papers
Empowering Innovation Through Disability Research
Catalogue: Latin America 2023
Author: Priscila Aramburu Mena
Company: De La Riva Group
April 25, 2023
Research Papers
Conn-Action
Catalogue: Latin America 2023
Authors: Monica Quevedo, Vanessa Guima
Company: Alicorp
April 25, 2023
