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2025

Biometric, Cognitive and Predictive Validation in Agile UX for a Colombian Fintech

Date of publication: April 25, 2023

Catalogue: Latin America 2023

Companies: , SURA Chile, qiip

Authors: Alexis Brantes, Raphael Alex de Sousa, Lana Babii

Abstract:

Can a study of biometrics help us to understand what boosts a person to make a financial decision? In this enthralling case, we explored the benefits of doing a systematic iteration with triple validation, where we mix attention prediction techniques, eye tracking and a cognitive psychology test for a fintech with over 3,500,000 clients in three countries in the LatAm region.

Alexis Brantes

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Raphael Alex de Sousa

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Lana Babii

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Biometric, Cognitive and Predictive Validation in Agile UX for a Colombian Fintech

Catalogue: Latin America 2023

Authors: Alexis Brantes, Raphael Alex de Sousa, Lana Babii

April 25, 2023

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