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Biometric, Cognitive and Predictive Validation in Agile UX for a Colombian Fintech

Date of publication: April 25, 2023

Catalogue: Latin America 2023

Companies: CoolTool Inc, SURA Chile, qiip

Authors: Alexis Brantes, Raphael Alex de Sousa, Lana Babii

Abstract:

Can a study of biometrics help us to understand what boosts a person to make a financial decision? In this enthralling case, we explored the benefits of doing a systematic iteration with triple validation, where we mix attention prediction techniques, eye tracking and a cognitive psychology test for a fintech with over 3,500,000 clients in three countries in the LatAm region.

Alexis Brantes

Author

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Raphael Alex de Sousa

Author

This is a long description of some author details.

Lana Babii

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Research Papers

Storybranding in Researchland

Catalogue: Latin America 2023

Authors: Daniel Lagache, Diego Alarcon, Damian Gandolfi

Companies: Cooperativa Mental, The Coca-Cola Company

April 25, 2023

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Citation

Lagache, Alarcon and Gandolfi (2023a, April 25). Storybranding in Researchland. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/storybranding-in-researchland


Research Papers

Empowering Innovation Through Disability Research

Catalogue: Latin America 2023

Author: Priscila Aramburu Mena

Company: De La Riva Group

April 25, 2023

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Citation

Aramburu Mena, P. (2023a, April 25). Empowering Innovation Through Disability Research. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/serving-consumers-in-africa-with-purpose-led-brands


Research Papers

Conn-Action

Catalogue: Latin America 2023

Authors: Monica Quevedo, Vanessa Guima

Company: Alicorp

April 25, 2023

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Citation

Quevedo and Guima (2023a, April 25). Conn-Action . ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/conn-action-


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Citation

Brantes, Alex de Sousa and Babii (2023a, April 25). Biometric, Cognitive and Predictive Validation in Agile UX for a Colombian Fintech. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/conn-action-