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New Trends on Healthcare Research in Latin America

Date of publication: April 24, 2023

Catalogue: Latin America 2023

Companies: IPSOS, Fine

Authors: Fabiola Suarez, Alberto Rosas, Laura Romero

Abstract:

What is the current landscape of the healthcare sector in Latin America? What are the main trends that any professional needs to be aware of if looking to conduct market research with medical audiences in this part of the world? This paper aims to provide a general overview of the current main trends in the healthcare sector in Latin America by highlighting the challenges, but also the opportunities for those looking to enter the niche of pharmaceutical research.

Fabiola Suarez

Author

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Alberto Rosas

Author

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Laura Romero

Author

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New Trends on Healthcare Research in Latin America

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Suarez, Rosas and Romero (2023a, April 24). New Trends on Healthcare Research in Latin America. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/new-trends-on-healthcare-research-in-latin-america-12049


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Suarez, Rosas and Romero (2023a, April 24). New Trends on Healthcare Research in Latin America. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/looking-for-b2b-research-partners-in-latin-america