What's it about?Gen Next is a bit of Gen Z and a bit of Gen Y - bound together by authenticity and attitude. 21 to 32 years old - they behave as a unit and are less likely to fall into their generation labels.What's in it for me?Come spend some time with Rishad Tobaccowala as he walks you through what the future holds for brands as they deal with how to understand them, how to manage and retain them, and how to market to them! Rishad will share his learnings coupled with large scale data insights from Quilt AI in this digital workshop. With wage increases, a tight labour market, and the great resignation, Gen Next is in the driver's seat while employers and brands struggle to decipher them. Bring your questions!! All attendees will receive a digital copy of Rishad's book: Restoring the Soul of Business. Who is this for?If Gen Next is on your radar then this is the session for you.
In this presentation you will learn how to use AI to understand tangible, seismic shifts in the cosmetics industry as consumers have gradually reduced face-to-face office interactions in favour of more Zoom-based discussion. Delegates will also learn key categories that have both grown and contracted in consumer interest, in addition to the underlying human needs some cosmetics categories now play.
In this presentation you will learn how to use internet data and machine learning to derive actionable insight into employee health and wellness, with tangible outcomes and best in class practice when it comes to the ?new normal? of working health.For this webinar, Quilt.AI is joined by special guest Steve Stine who is CEO / Board Advisor for Korn Ferry, an organisational consultancy unlocking the potential of organisations through people.
In this presentation you will learn how to use AI to deep dive into niche cohorts such as the sporting aficionado. Attendees will learn some of the attitudes, needs, behaviours and concerns that drive certain groups, with real-world case studies from some of the worlds largest sporting franchises to bring this to life. Key highlights include;Using internet research to penetrate difficult-to-reach cohortsApplying AI to speed up the insight generation processLeveraging machine learning to move from insight through to tangible actionables across sectors
Quilt.AI presents a new view on the electric vehicle movement based on internet grounded data and consumer insight. Beyond electric vehicles, attendees will learn how to use the internet to derive consumer insight, and get to the bottom of what is on consumers minds. This session is recommended for any insights and marketing professionals. Key highlights include;Key movements in the EV categoryUnderlying drivers / concerns when it comes to considerationApplying internet insight to understand consumer insight (across sector)How to use AI to derive insight in brand communications analysis
Big Data, Social Listening and AI firms pop up every day. Whilst they are strong in aggregating large volumes of data, why is it that organisations can struggle to derive commercial implications and turn this data into impact? What's often missing is the cultural insight that makes human sense out of the numbers. Quilt.AI leaves the tech jargon at the door to help teams really get to the truth when it comes to how people think and behave. In this session, we'll bring our blend of data and insight to the topic of Sustainability. We already know Sustainability is high on everyone's agenda, for good reason, but we also know that what people say and what people do in this arena can be very different.Our mission is to bridge this gap by combining all the data sources you need, both at a public (e.g. Instagram) and private (e.g. Google) level with smart, industry/expert thinking, and to help organisations engage with consumers to really drive the Sustainability agenda at the corporate and brand level. Key takeaways:- Understand the gap between stated/claimed and real human behaviour in elements such as purchase decision making- Understand the impact of COVID on the perceived importance of Sustainability- Meet your potential consumer segments and learn how to size them- Uncover the key cultural codes/ criteria of Sustainability, and how they can be tracked over time.