Author: "Arthur Juchems

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Research papers

Advertising expenditure- advertising effect (German)

Catalogue: ESOMAR Congress 1980: Taking Stock
Date: September 1, 1980
Author: Arthur Juchems

Research papers

Advertising expenditure- advertising effect

Catalogue: ESOMAR Congress 1980: Taking Stock
Date: September 1, 1980
Author: Arthur Juchems

Research papers

Refining methods in advertising research

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Date: August 22, 1971
Authors: Astrid Carl-Zeep, Arthur Juchems

Research papers

Advertising models in the practical application for decisions on advertising content and creative treatment and on the use of advertising media

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Author: Arthur Juchems