Resources Library by ANA

Influence of the utilization of multivariate techniques on the quality of studies (French)

After six years of utilization of multivariate techniques, we discover that these techniques have brought us along to conceive studies of a more complex structure as well as more clear in their basic assumptions. In this paper, we attempt to analyse...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Joseph Lion

August 1, 1975

Expanding the domain of the agenda-setting function of mass communication

The impact of mass communication -- the ability to effect cognitive change among individuals -- has been labeled the agenda-setting function of mass communication. Here may lie the most important effect of modern mass communication, the ability of...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Maxwell E. McCombs, Henry F. Schulte

August 1, 1975

British attitudes towards the European communities

In the spring of 1971 Social and Community Planning Research was invited by the European Movement to conduct a major survey of public attitudes to Britain and her possible links with the European Economic Community or Common Market. Like the polls,...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: James Spence

August 1, 1975

Safer assortment decisions by experimental design

Determining the number of lines per range requires assortment decisions on the number of items and facings displayed in the stores. The constraint of limited shelf space and demand and cost interactions among the various products of the assortment...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Egon Huppert

Company: Nielsen

August 1, 1975

The New Jersey experiment

The purpose of this paper is to use the New Jersey Experiment (NJE) as a case study context in which to discuss the special problems social policy experimentation poses for the survey research community. Section I presents a brief overview of the...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Cheri T. Marshall

August 1, 1975

The retail marketing problem

This paper has two parts: firstly, a general consideration of the theoretical and conceptual problems which researchers need to overcome if they are to provide retail management with useful findings in the major problem area of product range and line...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Authors: David Thorpe, Peter McGoldrick

August 1, 1975

Survey research in developing countries

This paper discusses the general state of survey research in Egypt, with emphasis on public opinion surveys. It discusses, after reviewing the development of survey research, survey priorities, public opinion surveys, some methodological...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Nahed Saleh

August 1, 1975

Measuring multiple deprivation

As a result public discussion of social issues is now increasingly focussed not on the mass of the people, but on those suffering extreme misfortune. When concerned for this unfortunate minority concentrates on income, its members have been referred...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Richard Berthoud

August 1, 1975

Models of mass communication for a media-rich developing society

Two dramatically different images of mass communication have emerged from research in post-industrial societies and in the developing nations of the "Third World". In predominantly agricultural countries, where mass media resources tend to be limited...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Steven H. Chaffee, Fausto Izcaray

August 1, 1975