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The retail marketing problem

Date of publication: August 1, 1975

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Authors: David Thorpe, Peter McGoldrick

Abstract:

This paper has two parts: firstly, a general consideration of the theoretical and conceptual problems which researchers need to overcome if they are to provide retail management with useful findings in the major problem area of product range and line assortment selection; secondly, a report on a cross-sectional study of the responsiveness of 55 product groups to varying amounts of shelf space in British supermarkets.

David Thorpe

Author

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Peter McGoldrick

Author

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Thorpe and McGoldrick (1975a, August 01). The retail marketing problem. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/how-marketing-research-can-increase-the-efficiency-of-retail-distribution