Abstract:
This paper has two parts: firstly, a general consideration of the theoretical and conceptual problems which researchers need to overcome if they are to provide retail management with useful findings in the major problem area of product range and line assortment selection; secondly, a report on a cross-sectional study of the responsiveness of 55 product groups to varying amounts of shelf space in British supermarkets.
This could also be of interest:
Research Papers
Evaluating the corporate marketing policies of retail organisations
Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Martin Simmons
 
June 15, 1972
